Sirius working out deals for 9 college football teams by JENNIFER LEE Staff writer Published Aug. 23, 2004 in SportsBusiness Journal
Sirius Satellite Radio was completing agreements last week to air the games of at least nine major college football programs this fall, sources said, with the deals expected to total more than $2 million over their varying terms. The partnerships mark Sirius' entry into college football programming. The schools lined up for deals are Alabama, Colorado, Florida, Missouri, Oklahoma, South Carolina, Syracuse, UCLA and USC. Sirius officials declined comment. Officials from the schools either declined comment or were unavailable as of press time. According to sources, the deals are being struck either through the schools directly or through their multimedia rights holders. Sirius will pay a rights fee to each school that will range in annual value from a high five-figure amount to a low six-figure number. Six of the nine schools are poised for four-year deals, sources said. Terms of the other agreements were not available. Each agreement would give Sirius rights to carry the school's regular-season football games and possibly games from other sports. The deals would follow Sirius' announcement late last year of a seven-year, $220 million a year deal with the NFL. Sirius competitor XM Satellite Radio reached deals earlier this summer that make it the official satellite partner for the Atlantic Coast and Pac-10 conferences. It was not immediately clear if Sirius deals with UCLA and USC would conflict with XM's Pac-10 deal. http://www.sportsbusinessjournal.com/index.cfm?fuseaction=article.main&articleId=40366&requestTimeout=900 ______________________________________________________ RollTideFan - The University of Alabama Athletics Discussion List Welcome to RollTideFan! Wear a cup! To join or leave the list or to make changes to your subscription visit http://listinfo.rolltidefan.net AOL.com addresses are NOT allowed on this list. Get a real ISP.
