Hi,

Please find the below position and respond back to me at
prave...@xperttech.com



*Job Title: Senior Business Analyst - Experience with email/direct
marketing campaigns*

*Location: Trevose, PA 19053*

*Duration: 3-6+ Months*



*INTERVIEW PROCESS: PHONE SCREEN AND IN-PERSON INTERVIEW MUST - LOCAL
CONSULTANT *



*Description:*

Specifically, this person much have experience in advertising, direct mail
and/or email campaigns in different vertical markets.  Excellent
communication skills.  Business requirement documents, used cases,
dashboards (i.e. Tableau, Cognos), market segmentation, targets etc.  I am
looking to interview immediately and have someone start within 10 days max.
I've highlighted some of the most important skills.



*Details below.*



*Requirements:*

1.       *Industry expertise: marketing, advertising, direct mail or email
campaigns, having worked within multi-verticals*

*2.**       Hands-on approach, and experienced in working with external
clients*

3.       Comfortable within a fast pace / marketing environment

4.       Translate customer business requirements to identify Key
Performance Indicators (KPI's) and how these map to the objectives for the
business

5.       Experienced in gathering and documenting business and functional
requirements

6.       Assist clients in turning requirements into technical designs and
product configurations

7.       Understand technical configurations and technical scope

8.       Able to work in operational environments as well as with senior
executives within client businesses

9.       Able to connect the impact of effective marketing campaigns to KPI
improvements

10.   Ability to facilitate Discovery workshops with clients to drive
requirements gathering

11.   Ability to review and assist with test plans / use cases and
facilitates user acceptance testing

12.   Very strong stakeholder management capability

13.   Ability to build relationships with senior stakeholders, both
internal and external

14.   Ability to Facilitate and chair key meetings and workshops with
senior stakeholders



*Skills & Technical abilities:*

1.       Able to translate technical information to internal / external
business stakeholders

2.       Skilled in gathering functional requirements and fluent in writing
documentation: Scoping / BRD / FRD / SRS, and able to interpret technical
design documents

3.       Experienced with Agile development methodology / Scrum

4.       Able to wear multiple hats, e.g. review test cases, review
technical documentation,  business translation, project management,
reporting

5.       Process mapping / design and management methodologies

6.       Process analysis, modelling & transformation

7.       *Digital delivery*

8.       Experienced in Data Analytics



*Tools and Technology:*

1.       Marketing & Segmentation: Trillium, Unica, Eloqua, FastStats,
Tableau, *Exact Target,* Basecamp, SharePoint, IBM Connections, Epiphany

2.       Analytics: Adobe Site Catalyst, Gigya, Bazaarvoice, tags, Goggle
analytics,

3.       Matching and data-cleansing: NCOA, Trillium (Data cleansing, Name
and Address matching , Address standardization, address quality, address
matching)

4.       PII / SPI

5.       FTP / SFTP: PGP, encryption

6.       XML, pipe delimited, JSON

7.       CAN-SPAM Act

8.       NCOA, Trillium (Data cleansing, Name and Address matching ,
Address standardization, address quality, address matching)

9.       Web services

10.   SQL query skills / Oracle, PL/SQL / GIT

11.   Vault, VSS

12.   Waterfall, Agile methodologies, JAD sessions, RUP, SLDC

13.   Cognos

14.   Toad, PuTTy, WinSCP, FileZilla

15.   Hadoop, big data, MapR or Cloudera,

16.   [experience creating] Traceability matrix

17.   Bugzilla, HPQC, JIRA

18.   MS Project

19.   MS Visio

*20.**   Use cases, swim lanes, data modeling*





Thanks/Regards,



*Praveen Kumar*



400 W Cummings Park

Suite#2850

Woburn, MA-01801

Email: prave...@xperttech.com <nag...@xperttech.com>

Phone: 781-797-1042

Fax: 978-405-5040

www.xperttech.com

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