> definitely secure a provisional patent

I would have to qualify this by saying that the major claims in a 
provisional patent is same as full patent so if you are doing this to save 
costs, it is penny-wise pound-foolish as the more comprehensive the claim, 
the more value accrues to the invention. However, if you are approach 
people first without filing, you have started the clock ticking as you have 
1 year to file. A rough rule of thumb is if the market is $100M, definitely 
patent, otherwise if <$10M then not worth worldwide patenting. So if you 
hope to sell 100k units @$1k each. then that gives you a working number. 
Note you can be strategic with your PCT filing in only identifying and 
listing potential firms in countries doing manufacturing or end-sales.

Doing via kick-starting which is effectively pre-sales you can keep as 
trade secret (but vulnerable to reverse engineering). However, I can 
caution you from talking with all the crowd-sourcing platforms out there, 
unless you have an existing social network. it won't fly as they don't do 
the risk of marketing, only convenience and satisfying the rules against 
raising money. 

A third option is an acuhire exit where you do everyhing inhouse but make 
yourself open to be taken over and aborbed ... this can be good if done 
professionally but bad if have corporate Borg attitude. Effectively they 
are looking for an employee with self-starter mentality and the invention 
is a bonus. You find a lot of US tech companies do this to acquire talent 
but often drop the productline. Not sure about Japan/Korea. 

good luck in whatever you choose

Lawrence
http://www.linkedin.com/in/drllau


On Friday, 28 November 2014 09:21:53 UTC+8, Tom Allen wrote:
>
> Referring to your initial thoughts section, if you go down the route of 
> (a), you should definitely secure a provisional patent before speaking to 
> bigger companies. This is fairly easy and cheap (<$200 IIRC), and although 
> the lawyers will all say you need one, you can get away without because 
> literally the only purpose of this provisional patent is to say "I've got a 
> provisional patent on this" to the big companies. If they want to steal 
> your idea they'll find a way to do so regardless of how good your lawyers 
> are, so just throw the smallest, cheapest hurdle you can find into their 
> path. There's a good book by Steven Key called "One Simple Idea" that 
> discusses many of the nuances of licensing ideas to bigger companies, but 
> the main points are: yes it does happen, it's not even that uncommon, and 
> you can do it too because it's not even all that complicated, *but* you 
> should probably have tens of ideas because ... reasons.
>
> If you go down the route of (b) and have no experience in product design, 
> you should find a Contract Manufacturer 
> <http://en.wikipedia.org/wiki/Contract_manufacturer> to design, produce, 
> and even sell it for you based on your spec and prototype. You pay for this 
> privilege. There are product design firms in Australia that can do some or 
> all of this for you, again at a cost. And a disclaimer here: I currently 
> work for Planet Innovation <http://www.planetinnovation.com.au> in 
> Melbourne, which does this stuff. We have plenty of competitors too; Grey 
> Innovation, Invetec, Black Magic, etc.
>
> And as a VERY rough ballpark figure, you need at least a 3X multiple of 
> your cost of goods as your retail price to make a 5% margin. If you license 
> to a bigger fish they'll offer *at best* 2% of revenues, so if your 
> product retails for $500 they need to sell 10 000 for you to make $100k.
>
> Is that worth it? Who knows.
>
> Hardware is hard.
>
> Tom
>
> P.S. 
> http://makezine.com/2012/04/30/makes-exclusive-interview-with-andrew-bunnie-huang-the-end-of-chumby-new-adventures/
>  
> is a great interview with Andrew Huang who made the Chumby. Very honest and 
> refreshing read about his experiences in this area. I haven't read it yet, 
> but https://theblueprint.com/stories/andrew-huang/ is a more recent 
> interview with the same guy that I found while trying to dig up the first 
> one.
>
> Tom Allen
> t...@jugglethis.net <javascript:>
> +61 412 335 425
> http://www.drtomallen.com
>
> On 28 November 2014 at 10:56, Aaron Christiansen <aaron.chr...@gmail.com 
> <javascript:>> wrote:
>
>> Apologies if this is a really dumb question but I am after 
>>
>> 1. some advice / suggestions
>> 2. example(s) of a similar nature I can read about
>>
>> As is probably the case with most new inventors, rightly or wrongly I am 
>> not keen to give the game away, so please forgive the lack of detail.
>>
>> I have invented / improved an existing product that is used in 
>> photography. There are multiple possible components but focusing ;-) on the 
>> key element I have prototyped it on a 3D printer. I am waiting for some 
>> supplies to finish construction for alpha testing, but fairly confident it 
>> is going to work.
>>
>> My thoughts were something along the lines of:
>>
>> 1. alpha test / refine based on personal use
>> 2. approach 1-3 other photographers (with NDA?) to seek beta testing 
>> 3. finalise the design for more generic attachment purposes
>> 4.. ??? this is where I kind of get stuck.
>>
>> It's a fairly specialised piece of equipment, and I do not think it lends 
>> itself to crowdfunding via kickstarter et al for that reason.
>> It solves 2-3 very real problems - ie it's not just a "me too" product / 
>> solution looking for a problem.
>>
>> My initial thoughts have been to 
>> a. approach existing companies who produce similar or complimentary 
>> products and see if they would be interested in licensing my device - or 
>> perhaps buying it outright. They are all overseas.
>> b. produce the items myself and seeing if I could sell them on 
>> consignment via local photography outlets. Local AU photography shops are 
>> all resellers, as far as I am aware, and do not have their own products, so 
>> I do not think they would seek to manufacture it for me.
>>
>> I would be interested in pursuing a patent search if not application - 
>> for the learning experience as much as the ability to afford some IP 
>> protection. I understand there is significant cost involved.
>>
>> Assuming the reaction from #2 above (beta test with independent 
>> photographers) is favourable, what would you suggest I do as my next 
>> step(s)?
>>
>> Does anyone have quick access to an online account of someone developing 
>> a similarly sized (< $1000) physical product for a subsection of a larger 
>> market (ie not really crowd fundable) and the process they went through to 
>> bring it to that market?
>>
>> I have watched many, many kickstarter videos to see how people go about 
>> developing a product and bringing it to their market. KS itself seems to be 
>> a pivotal element of that process. So what's the non-KS way of doing it?
>>
>> Upon further reflection, this KS campaign was successful and is a 
>> similarly specialised photography product. Mind you, I only heard about 
>> them when I found some product for sale, second hand, in an FB group: 
>> https://www.indiegogo.com/projects/the-led-light-cube-for-photographers-filmmakers
>>
>> I look forward to your responses.
>>
>> Thanks!
>> Aaron
>>
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