Besides, too many branding changes would cause dissonance. Branding isn't just
about the name. It's about the connections and associations you would like to
make in the minds of your users. You can work on it even without changing the
name.
Ps: I have been a lurker here for a while. So heres a
Thanks guys, great advice.
Looks like we will maintain our current light branding until we validate our
way to settling on a product set, demographics etc.
If required I'd like to adjust what we have already rather than ditch it all,
though I guess those feelings will have to be subject to lean
agree with this advice
also have you read / seen this:
http://www.collaborativeconsumption.com/insider-blog/archives/infographic_the_collaborative_home.php
I think there's too much friction around low value items to use in a
collcons / rental model. its just easier to buy the item.
Cheers,
You beat me to it Rog ;-)
Vinko
On Monday, 28 January 2013 21:18:45 UTC+11, Roger Barnes wrote:
>
> I'd say you need to validate your product/market first, save branding for
> the growth phase.
>
> - Rog
> On 28/01/2013 9:02 PM, "James Long" >
> wrote:
>
>> Hey guys, question: if Yepgot decides
I'd say you need to validate your product/market first, save branding for
the growth phase.
- Rog
On 28/01/2013 9:02 PM, "James Long" wrote:
> Hey guys, question: if Yepgot decides to change product set from peer to
> peer sharing of low value household items and tools etc, to specifically
> mot
Hey guys, question: if Yepgot decides to change product set from peer to peer
sharing of low value household items and tools etc, to specifically
motorhomes/camper vans, camper trailers and caravans, do we need to
significantly update our branding?
- James
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