Dear Everyone,

A quick note to let you know that in recognition of Easter (and definitely not 
April Fool's day!). Applications are being extended until midnight tonight.

If you're interested in leaning

How to secure a distribution channel with a big player
What are some of the standard things you MUST do so a big player can work with 
you at all
How big players shape larger deals to include others to cover holes or value 
add to their own offerings

I'd recommend you take a look at the mentor list and consider signing up for 
this event.

Most of the mentors who are volunteering their time are very hard to get 
meetings with. Getting a 1-on-1 with them for 20 minutes just wouldn't happen 
normally. Further the sales cycle for big guys is vastly different from 
consumer plays, another universe really, to win deals one must understand how 
they think differently. So if you have a company that's looking to sell its 
offerings to an Enterprise or Government customer you'd be well served to have 
some conversations with these folks.

http://speedmentoring.floktu.com

Cheers,

Roger



On 21/03/2013, at 1:43 AM, Roger Kermode <roger.kerm...@gmail.com> wrote:

> Dear Silicon Beachers,
> 
> I'd like to alert you about a different sort of Speed Mentoring event that 
> will take place on April 9th at Fishburners in Sydney
> 
> The twist is that it's all about Customer Development for B2B companies 
> seeking to level up and get a better idea of what it takes to focus their 
> offering, structure their business, and ultimately win sales with Enterprise 
> and Government customers.
> 
> The mentors for the event will be folks who have lots of experience on the 
> other side working for Enterprise and Government and will be willing to 
> discuss with you what it takes to be successful in landing a deal with a big 
> customer. The aim for the evening is not necessarily to land a deal but 
> moreover to gain a deeper understanding of what's required and to do a little 
> networking
> 
> WHO:          AIIA, Pushstart, Digital Sydney, NSW Trade and Investment, and 
> Commercialisation Australia
> WHOM:         B2B Companies wanting to sell to the Enterprise and Government 
> Customers
> WHEN:         Tuesday April 9th. 6-9pm
> WHERE:        Fishburners, 608 Harris St, Sydney
> WHAT:         Speed Mentoring with big company C-Suite execs and experienced 
> deal makers from companies that include
> Alive Mobile
> Boston Consulting Group
> Bigpond
> EpiServer
> Foxtel
> Fuji Xerox
> HP
> NICTA 
> Telstra
> 
> Details about what's involved, Application information, Registration, as well 
> as guidelines for Mentors and Companies can be here: 
> http://speedmentoring.floktu.com
> 
> cheers,
> 
> Roger "Wearer of Many Hats" Kermode
> Co-Founder, Pushstart
> Chief Technologist, Communications, Media, & Entertainment (South Pacific), 
> HP 
> Chair, AIIA SIG Media & Telecommunications
> 

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