Hapshash Takes a Trip: the psychedelic world of Nigel Waymouth at Idea 
Generation Gallery 
http://www.culture24.org.uk/art/art363567 


By Nick Owen | 06 September 2011 

Exhibition: Hapshash Takes a Trip: The Sixties Work of Nigel Waymouth, Idea 
Generation Gallery, London, September 9 - October 2 2011 

Though the name Hapshash and the Coloured Coat may not be as recognisable today 
as the Beatles or Mary Quant, the design duo played just as big a part in 
forging the zeitgeist of swinging 1960s London. 

In celebration of this legacy, Idea Generation is presenting a major 
retrospective on Nigel Waymouth, one half of the Hapshash collective. 

Under the Hapshash moniker, Nigel Waymouth and Michael English visually defined 
psychedelia, combining a subversive mixture of avant-garde and art nouveau. 

Waymouth met English in 1966 while designing the shop front of Granny Takes a 
Trip, his radical vintage boutique on the Kings Road. 

Though Granny... was a part of the boutique phenomenon sweeping London since 
the beginning of the 1960s, the shop was the first to truly instil the 
free-spirited values of the generation into fashion. 

While Waymouth worked on the ever-changing facades of the shop – with its 
Wildean motto of “one should either be a work of art or wear a work of art” – 
the duo soon got to work on their first collaborative piece. 

The promotional poster commissioned by co-founder of the radical underground 
UFO Club, Joe Boyd, set the bar for the collective’s 18-month career. 

Boyd said of the duo: “At UFO, we wanted to follow the San Francisco example 
and create our own posters. 

“Thanks to Nigel Waymouth and Michael English, I think its fair to say we 
surpassed the Californians. History has spoken”. 

Their signature style not only delivered some of the most memorable pieces of 
1960s art, but also launched an entirely new art market: the sale of commercial 
posters. 

Kept privately for decades and rarely seen since their first creation in the 
late 1960s, works from Waymouth’s private collection play a major part in the 
retrospective. 

As well as pieces from the Hapshash period and his designs for Granny Takes a 
Trip, the gallery will display Waymouth’s album covers, photographs, press 
clippings and magazines. 

The gallery will also endeavour to recreate the psychedelic experience to the 
full, with poetry readings, light shows, DJ sets and live music. 

To replicate how collectors took the original Hapshash posters, a special 
closing event invites visitors to take a reproduction print from the gallery 
wall. 

“This was the most important creative time of my career as an artist," says 
Waymouth. 

“We worked hard and played hard. We were young.” 

. 

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