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Dear Spectres,

please find below the press release of this book just published in Italy by 
Derive Approdi <http://deriveapprodi.org/estesa.php?id=411>
under the title "REFF. La reinvenzione del reale attraverso pratiche critiche 
di remix, mashup, ricontestualizzazione, reenactment."
English version upcoming *hopefully* soon :)

Best,
xname


- ----- sorry for cross posting ----- 


REFF
The reinvention of the real through critical practices of remix, mash-up, 
re-contextualization, reenactment

Foreword by:  Bruce Sterling

This book chronicles the intense experience of REFF, the RomaEuropa 
FakeFactory, told through the contributions and works of the wide network of 
artists, intellectuals, journalists, teachers, lawyers and activists who 
participated. 

The fake competition RomaEuropa FakeFactory (www.romaeuropa.org) was an act of 
artivism, in favor of free culture and non-proprietary rights for authors. This 
network confronted the themes of art and hacking, political activism and 
technology, copyright and intellectual property and extended to access, 
cultural politics, crowdsourcing, open source models, peer-to-peer economic 
governance and the reinvention of the real. 

The story begins with the section “VOICES”: a collection of more than 30 
theoretical works on the themes of Free Culture, remixing as creative practice, 
the re-contextualization of urban spaces and knowledge sharing from 
international scholars such as Richard Barbrook, Andy Cameron, Stephen Kovats, 
The Yes Men, 0100101110101101.ORG, Jasmina Tešanović, Massimo Canevacci 
Ribeiro, Antonio Caronia.

A catalog of the works presented by 32 artists, writers, designers, hackers and 
architects from all over the world follows in the section entitled “VISIONS”. 
These contributions give a voice to the unexplored scenarios of contemporary 
reality representing the worlds of innovation, appropriation and a continuous 
artistic and political reinvention bringing to light examples of new production 
models based on freely available contents, knowledge, connections and the 
possibility of reproducing, remixing and arranging contents, forms and objects; 
new technological practices, new forms social interaction; new opportunities 
for building unedited, self-determined imaginaries. 

The REFF experiment is more than its content, designing a new possibility for 
publishing: the book comes  fully integrated with a digital dimension through 
the use of Augmented Reality in the form of QRCodes and Fiducial Markers. These 
devices transform the experience of reading, enhancing it with an interactive 
dimension through the REFF network and global social networks, in a way that is 
completely uncensored. The software is deposited on paper as hypertext, making 
it clickable, expandable, commentable and reactive, opening a virtually 
unlimited space for comparison between authors and readers on issues and 
debates on the book, dissolving the traditional boundaries that separate them. 
This book develops a new prototype of infinite potential for the intersection 
between digital and paper dimensions and, thanks to a special application, is 
available on the web or via smartphone: it is ubiquitous and cross-media 
publishing, a new way to "write on the world".

The REFF project aims to advance the experience of similar publications by 
offering an Open Source tool – thanks to a publishing platform created by 
FakePress and used for the first time in the making of the REFF book – this 
tool is freely available to anyone looking to create their own cross-media 
publications.

REFF is an artistic, cultural, political example act. A truly Augmented 
Reality. A multi-strata object that entices to be discovered, read and used 
with more “sense” up to the performative one, beyond the e-book.


Copyright
This book is licensed under the Creative Commons Attribution-NonCommercial 
ShareAlike 2.5 Italy.

Info
www.romaeuropa.org – www.fakepress.it - www.deriveapprodi.org/estesa.php?id=411

AUTHORS, ARTISTS & CURATORS (in alphabetical order)


"VOICES"

Richard Barbrook, Tatiana Bazzichelli, Germana Berlantini, Mike Bonanno, 
Loretta Borrelli, Andy Cameron, Massimo Canevacci, Francesca Canu, Carlo Cappa, 
Antonio Caronia, Dario Carrera, Stefano Coletto, Fiorello Cortiana, Umberto 
Croppi, Marco Fagotti, Marc Garret, Alex Giordano, Maria Hellström Reimer e 
Milica Lapčević, Lorenzo Imbesi, Stephen Kovats, Simona Lodi, Francesco 
"Warbear" Macarone Palmieri, Federico Monaco, Movimento ScambioEtico, Andrea 
Natella, Eleonora Oreggia aka xname, Luigi Pagliarini, Federico Ruberti, Marco 
Scialdone, Guido Scorza, Valentina Tanni, Jasmina Tešanović, Cristina Trivellin 
e Martina Coletti


"VISIONS"

0100101110101101.ORG, Antoni Abad, Alterazioni Video, Apparati Effimeri, David 
Benqué, Jens Brand, Alex Dragulescu, Amy Francescini (Future Farmers), Flyer 
Communication (FLxER), Derek Holzer, Carlo Infante, jodi.org, Steve Lambert, 
Les Liens Invisibles, Fosco Loiti Celant, Garrett Lynch, Guthrie Lonergan, 
Quayola, Rebar Group, Ben Rubin, Adam Somlai-Fischer (Architecture), 
Sosolimited, Eugenio Tisselli, Troika, Hannes Walter e Stephen Williams (Fluid 
Forms), Marianne Weems (The Builders Association), Clemens Weisshaar e Reed 
Kram, Jaka Železnikar


"Special Mentions REFF 2009/2010"

Daniele Mancini / Urban Fields, Agnese Trocchi, Mathilde Neri Poirier / Hotel 
Nuclear, Luther Blissett, Agatino Rizzo / Cityleft, Adriano Sanna / Image 
Hunters, Pasquale de Sensi, Paola Zampa, Michael Cipolla, Chiara Passa, Anna 
Olmo, Eva Pedroni Simoncelli, Francesco D'Isa, Marco Pignatti, Samo Pedersen, 
Anna Gramma, Ivan / Eri Nav, Nanette Wylde, Laura Spampinato, Alessandro 
Suizzo, Chiara Micheli, Andrea Paglia, Difesa Jubecca, Andreas Maria Jacobs, 
Leif Ahnland, Stefano Pala e Francesco Rosati, Alessio Ballerini, Gregor 
Rozanski, quwt, judsoN, Bernardina / Demo architects, Jelena Jovic, Sara 
Basili, Juan Lopez, Jimenez Lai, mag.MA Architetture, moriyuki, Giorgia 
Borroni, Cortomobile, Cenk Dereli, Titusz Tarnai, Daniele Salvatori, Chiara 
Angioli, Luis Rolando Rojas, Yurij Alekhno, Jose Antonio De Jesus Corona 
Gonzalez, Snak3, Adriana e Morena, Sheriff Xenoph / Pier Giorgio De Pinto


Edited by: 

Cary Hendrickson, Salvatore Iaconesi, Oriana Persico, Federico Ruberti, Luca 
Simeone (FakePress)



ABOUT REFF - Romaeuropa FakeFactory

REFF – Romaeuropa FakeFactory is an act of artistic and technological hacking, 
a platform for global discussion and a performance that, beginning in 2009, has 
dealt with the themes of active, critical and creative innovation, confronting 
the management of cultural and technological policies related to these areas.

The story begins with the opening of the Romaeuropa WebFactory, a digital art 
competition launched in 2008 by the Romaeuropa Foundation (Fondazione 
Romaeuropa) and Telecom Italia. Oppressive copyright conditions, such as the 
unilateral transfer of the rights to the works submitted and a ban on the use 
of techniques like mashup, cutup, remix but conversely giving the Romaeuropa 
Foundation and Telecom Italia the right to remix the works, inspired the 
creation of a Fake capable of becoming a point for multi-disciplinary analysis 
of the possibilities offered by freely available knowledge, contents and 
resources: a chance to reverse the logic of the competition and bring to light 
the contradictions, limits and implications of such a typical, reactionary 
cultural policy. 

“Remix the world! Reinvent Reality!” is one of the principal themes that has 
inspired the REFF, from an act of détournement and cybersquatting - that 
brought to life the creation of a remix skills competition determining in 2009 
a reversal of the Romaeuropa Foundation and Telecom Italia’s policy on the
management of intellectual property rights – to the presentation of REFF’s 
instances and methodologies to the Cultural Commission of the Italian Senate 
(Commissione Cultura del Senato della Repubblica Italiana), up to the current 
production of the REFF book, as a global effort to create a working business 
model that implements the concepts and demands expressed by the RomaEuropa 
FakeFactory. 

Supporters of the REFF are found all over the world: over 80 partners among 
universities, artists, academies, associations, hackers, researchers, 
designers, journalists, politicians, magazines, networks, activitst, art 
critics, architects, musicians and entrepreneurs together with all the people 
who share a belief that art, design and new technologies can unite towards a 
critical, yet positive vision of a world that can create new opportunities and 
new ways of being, collaborating and communicating.
Listen
Read phonetically




Sites

www.romaeuropa.org
www.fakepress.it
www.deriveapprodi.org

Contacts

Davide Sacco - Ufficio Stampa DeriveApprodi
ufficiosta...@deriveapprodi.org 
+39 328 3921381
+39 392 3273987

Oriana Persico - Media & Communication FakePress
ori...@fakepress.net
+39 347 7126928












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