I hope this suggestion is not gruesome and won't disturb anyone ...
One market would be graveyard markers. People perish all the time ...
recession or not.
A sundial is more or less eternal when carved in stone and works well
outdoors ...
I myself would love to have a sundial as part of the gr
Hi John,
There are a couple of numbers that put this problem in perspective, the US
savings rate before and after the economic crash. Before it was -1.4%, now it
is +6%. Before Americans were spending 1.4% more than they earned and going
deeper into debt. Now they are saving at record rates, 6%
Hi John,
To some extent it is marketing, to some extent supplying excellence.
An old formula:
Go where the money is.
Learn what the money wants
Learn to make that( hopefully in a way hard to duplicate, or in a small niche
of your own.
Let the money know you've got it.
Sell it to them , starting
On Tue, July 21, 2009 9:16 am, jly...@iee.org wrote:
> There's a whole family of architectural problems that require a knowledge
> of dialling. For example -
> * At what times will sunlight reflected from a tilted facade of
> reflective glass be reflected into the eyes of motorists on a ne
There's a whole family of architectural problems that require a knowledge of
dialling. For example -
* At what times will sunlight reflected from a tilted facade of
reflective glass be reflected into the eyes of motorists on a nearby road?
* What is the best configuration of fix
On Tue, July 21, 2009 6:37 am, William Irvine wrote:
>
> Also try to find 'Agents or Distributors' (and possibly any mail-
> order outlets), who might be happy to promote your product range.
>
Don't forget Ebay and/or Amazon. Both offer instant stores, and can
funnel people to your page.
--Yan
Dear John,
I could sympathize with your situation, regarding falling sales in
the current economic climate - but agree with the other people who
have already replied, in that 'diversification' is a good option.
The problem with 'high cost/low volume' production, is that if you
start to lose orde
John,
Given the recession, I make the assumption that you may have reduced
prices somewhat to try and attract new custom. Perhaps then you have to
look to the future, by making the point that by buying now people will
save money when things are better (as they surely will be...someday)
and
In a recession all buying slows down. However, luxury items still sell.
A sundial can be viewed as either a time piece, a limited market. Or it is a
feature to relax the mind and enhance nature in a garden, patio, yard, or
elsewhere. I agree with the reply about selling the need, and adapting t
The traditional answer is "diversify". I've been in plenty of art galleries
where a battered pice of metal or a muddy piece of stained glass is on display
for absurd prices. You could do better without breaking a sweat. Those are
luxury iyems too, though. Useful items for the house? Book-holders
John,
A good marketing principle:
don't sell a product but sell the need for a product.
I admit, especially for a sundial, it is not easy.
Willy LEENDERS
Hasselt in Flanders (Belgium)
www.wijzerweb.be
Op 20-jul-2009, om 18:47 heeft John Carmichael het volgende geschreven:
Hello All:
I’
Just a suggestion...
More people are interested in things for the garden than are interested in
sundials.
So maybe you could restructure your marketing and your website giving more
emphasis to the sculpture and the garden aspect?
The sundial aspect would still feature, but just less absolutely
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