http://www.grain.org/seedling/?id=413
GRAIN | Seedling | 2005 |

The corporation - psychopathic and immortal

Review and summary by GRAIN

The article below is based on a book and a film both titled "The 
Corporation" (see below) by Joel Bakan et al. Both the book and film 
(DVD or VHS) are widely available and are highly recommended by 
GRAIN. The book is very well written and easy to read, much like a 
novel providing the most extraordinary details about corporations. 
The film is long, but a joy to watch and includes subtitles in French 
and Spanish. Although the film is based on the book there is also 
supplementary information provided in interviews with a wide range of 
people. Overall the book provides the information in the most 
coherent manner.

The Corporation focuses solely on the Anglo-Saxon type of 
Corporation, and nearly entirely on Corporations within the US. This 
was a missed opportunity by Bakan to appeal to a wider international 
audience and show that corporate governance is not the same around 
the world. Indeed corporations around the world vary widely to the 
extent that there is no one homogeneous system of corporate structure 
or regulation. Having said this, it is clear that there are many who 
are successfully pushing for the adoption of this Anglo-Saxon type of 
corporation, the most liberal type of corporation, around the world, 
though there is still a long way to go to achieve this. Indeed, there 
is still hope that laws can be changed to provide vital restrictions 
on this psychopathic and immortal Frankenstein.

In the past 20 or so years, the world has witnessed the extraordinary 
rise of the corporation. Even though the corporation has been around 
for many more years, it is really only in the last few decades that 
their overpowering world domination makes sure that they are part of 
every day life for those living in industrialised countries. We eat 
their food, we read their news, they deliver our letters, we watch 
their films, we invest our money in them through banks and pensions, 
we use their household and office products, their fuel, their 
cosmetics, their seeds, their pesticides, their fertilisers, their 
water and the list goes on and on. And even though we may not be 
conscious that we are completely dependent on corporations, we are 
reminded every day with advertising and marketing and their brands 
flashed at us where ever we look. Although in the South, particularly 
in rural areas, the corporation does not yet always dominate lives, 
you can be sure that it is coming, and coming very fast.

What is a corporation?

A legal person...: A corporation can be defined as a company which is 
'owned ' by its shareholders. However, legally, a corporation is not 
treated as a group of people but is actually treated as a person - a 
'person ' with 'rights '. Yet in reality, this legal 'person ' does 
not have a moral conscience, and only has one legal aim - to make as 
much money as possible for their shareholders, that 's it. 
Corporations are not interested in the environment, they 're not 
interested in social welfare, they don 't care about fairness, 
suffering, illness or death as long as the corporation is able to 
maximise its profits at all times which is then paid out to its 
shareholders.

...of limited liability...: Shareholders are protected by what is 
known as "limited liability" in that only the amount they invest is 
liable, no more. Employees can be held liable, but only for specific 
issues related to the good of the corporation or for acts which are 
considered illegal by national law. However, if the corporation does 
something illegal, then employees are not usually prosecuted - it is 
usually the corporation as a whole which has to pay a fine. Limited 
liability becomes particularly troublesome when a corporation 
subcontracts activities which are at risk of causing harm. For 
example a corporation may outsource production to tiny local 
companies that run sweatshops producing running shoes or clothes. It 
is these local companies which are responsible for any laws that are 
broken, and rarely the corporation itself.

...and immortal: A corporation will exist beyond the lifetimes of its 
employees and investors - it has a perpetual lifetime. This means 
that shareholders or employees are not able to shut down a 
corporation. Officially this is to allow for the 'stability of 
capital ' but in reality this means that judges and juries find it 
nearly impossible to shut down a corporation for malpractice.

Maximising profits

One of the main techniques to maximise profits is to reduce costs by 
what economists call externalising costs - these are the costs that a 
corporation would rather be paid by someone else such as the 
government, employees, the biosphere or even future generations. For 
example, these can include low pay to factory workers, intensive 
animal husbandry with little thought to animal welfare, unconcerned 
pollution of the biosphere and people losing their lives. External 
costs can also be paid for by the government yet are often in the 
best interests of large corporations, not the taxpayer - for example 
the building of a road to help with the timely transportation of 
goods, or providing an army to quell social unrest and defend the 
interests of a corporation.

"A coporation is an externalising machine in the same way that a 
shark is a killing machine" - Robert Monks - Corporate governance 
advisor

"The pressure is on the corporation to deliver results now and to 
externalise any costs that this unwary or uncaring public will allow 
it to externalise" Ray Anderson - CEO Interface, (commercial carpet 
manufacturer)

Costs are being externalised at such a rate, that the entire planet 
is now suffering. All aspects of the biosphere are in decline from 
pollution and the extraction of natural resources.

Often, a corporation is eager to externalise a cost, but is faced 
with the possibility of breaking a law. But at the end of the day, 
this is simply seen as another cost-analysis study, with potential 
profits compared to a potential fine (if caught). It is nearly always 
the corporation which is penalised, and not the individuals involved. 
Corporations are some of the worst criminals in the world, as 
documented by the Multinational Monitor magazine.

"Again and again we have the problem of whether you obey the law or 
not is a matter of whether it 's cost effective. If the chance of 
getting caught and the penalty are less than the cost to comply, our 
people just think of it as being a business decision." - Robert Monks 
- Corporate governance advisor

Furthermore, corporations are always keen to remove legislation that 
limits their freedom. And they have been very effective at removing 
laws which they do not approve of through lobbying, political funding 
and sophisticated public relations campaigns. This involves 
staggering amounts of money and provides corporations with a 
disproportionate influence over the political system. This 
deregulation is based on corporations self-regulating themselves when 
it comes to respecting the environment or social rights. Yet 
corporations are unable to regulate themselves - an institutional 
psychopath being allowed to govern itself?

Psychopath!

If the corporation is legally a person then that person is a psychopath:


* Callous unconcern for the feelings for others
* Incapacity to maintain enduring relationships
* Reckless disregard for the safety of others
* Deceitfulness: repeated lying and conning others for profit
* Incapacity to experience guilt
* Failure to conform to social norms with respect to lawful behaviours

Even though a corporation is a psychopath, they have the same rights 
as an individual. Indeed, a corporation has MORE rights than an 
individual. With the rise of the World Trade Organisation (and other 
similar international bodies such as UPOV and WIPO), corporations now 
have the right to set themselves up in any country at any time, and 
then to leave again at any time - and national governments or 
individuals cannot stop them from their inalienable right to be a 
part of the global free market economy.

Yet, interestingly, it is not the employees or the shareholders who 
are psychopaths - these are 'normal ' people who have a family, 
friends, give to charity and may even feel that are doing something 
positive for society. But at the same time shareholders and employees 
do not have the power to make big changes in a corporation - not even 
the chief executive:

"[As a] CEO, ... even though the perception is that you have absolute 
power, the reality is that you don 't have that power" Sam Gibara - 
Chairman and former CEO of Goodyear Tire

Legally, employees (such as the Chief Executive) are not allowed to 
divert funds away from shareholders to pay workers more money or 
reduce their impact on the environment, unless it means that 
ultimately shareholders will benefit from more money.

Although it can be argued that it is best not to be an employee or an 
investor in a corporation, sometimes this decision is very difficult 
to avoid (e.g. workers in a sweat shop, pension investments, etc...). 
So the problem is not so much in the individuals who make up the 
corporation, but the laws that created and now enshrine the 
corporation.

Image is everything

A corporation is clearly a psychopath. It is also a polluter and an 
exploiter. Yet most corporations need to give a good impression to 
people, especially those who buy their product. Corporations are 
therefore heavily reliant on advertising, marketing and in particular 
branding. Branding is what a corporation uses its personable face, as 
a way to ensure that people return to using their product. And in 
many industrialised countries, particularly the US, branding is 
everywhere. Corporations will spend a lot of money and time to ensure 
that people will have a positive impression of themselves. And they 
will go to extreme measures to ensure consumers are manipulated into 
buying. For example, corporations in the US now realise that around 
40% of sales targeted at children comes from nagging. Therefore 
advertisements on children 's ' television, publications and 
billboards, ensure that children know about a product, and, most 
importantly, nag their parents to buy the product. And it works - 
aggressive advertising targeted at children increases sales.

Corporations also need to look as though they are being responsible 
and accountable - for example looking after the environment or 
treating their workers correctly. Go to any corporation website and 
they will have a section called 'corporate responsibility ' or 
similar. Corporations show they are responsible, but not because they 
want to be responsible but because they want to be identified as 
being responsible. Remember that legally, corporations cannot waste 
money on being responsible unless it increases their profits, so the 
easiest and cheapest method is to provide the image of responsibility.

Opportunity

Ultimately, there are many who would like to see 'everything ' 
privatised - everything owned by someone or groups of people. 
Governments ' roles would be minimised (to perhaps running the 
military) and all decisions are made by the market, in particular by 
shareholders and those holding private pensions. As global politics 
moves unswervingly in this direction, the legal concept of the 
corporation grows stronger and stronger. Governments have now lost 
control over corporations and have become powerless as it is now 
corporations which are the new high priest. For example, in the US, 
it is clear that the government now works for corporations, and this 
is now rapidly spreading to other countries. Yet corporations are not 
nationalistic - anything but. Corporations will trade with any flag 
and with any political persuasion. In particular corporations have 
had very close relationships with dictatorships as the one tends to 
support the other. Corporations also tend to have a strong 
relationship with destruction and devastation such as wars or even 
the loss of biodiversity - in destruction there is opportunity.

GRAIN perspective

Today, corporations lie at the heart of GRAIN 's work. Corporations 
are pushing for more privatisation and more rights for themselves 
whilst at the same time they are also trying to curb the rights of 
farmers - it makes financial sense. In the last issue of Seedling we 
saw how farmers in industrialised countries are often not allowed to 
freely save and use their own farm-saved seed. Behind these types of 
laws lie corporations eager to outlaw seeds except their own to 
ensure that their profits continue growing. Corporations push 
mercilessly using intellectual property rights and marketing laws to 
ensure that laws are established to provide the markets they need for 
their own survival.

But simply placing more legal restrictions on farmers isn 't usually 
enough. They also seek new frontiers over which they can have 
complete control. The main new frontier for agro-chemical 
corporations is the living gene and the rise of GM plants and animals 
(at its more extreme form, corporations have even come up with the 
terminator seed). Ethically dubious and environmentally polluting 
maybe, but a way for corporations to continue increasing their 
profits and dominate their market; GMOs ensure that they can patent 
their crops and animals and establishes a compulsory link between 
specific agro-chemicals to specific crops.

Corporations may have complete control of food from farm to fork in 
many industrialised countries, but they still have a lot of work to 
do to achieve this in many countries in the South. And although they 
are supported by eager-to-please governments with dollar signs in 
their eyes, there is a growing sense of unease amongst farmers and 
the general population of the undemocratic power that these monstrous 
corporations contain. Indeed, such is this unease, that resistance in 
many places is turning to rebellion.

Book: The Corporation: The pathological pursuit of profit and power 
by Joel Bakan, 2004. Published by Constable in the UK and Free Press 
in the US.

Film: The Corporation, A film by March Achbar, Jennifer Abbott and 
Joel Bakan, 2004

Website for the film: www.thecorporation.com

Joel Bakan is Professor of Constitutional Law at the University of 
British Columbia, Canada.

Quotations included in the text above are taken from the film and book.

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