As you say, this is stunning. I watched it a couple of times as a kid,
never much liked it (in Southern Cal our favored parade was the “Santa
Clause Lane Parade.” Have not even. I side red watching it over last 50
years, though we do watch the National Dog Show.
This bump requires some explanation
The NBC Thanksgiving day tradition pulled 28.5M viewers this year, the
highest number in the parade's 70 years on the net and what will be the
highest-rated non-sports program of the year, we assume not counting either
Peacock or the afternoon repeat:
https://www.hollywoodreporter.com/tv/tv-new
