I have thought hard about the topic discussed in the article, and am glad to say that a solution has now been delivered to me!
When thinking about my own leaflets for local use (informing about FOSS) it was obvious to me that in a public non technical uninformed audience, the word 'Free' was powerful, while the term Open Source' would simply create confusion. Deadly in a marketing environment. This writer http://www.gnulinuxmatters.org/blog/ubuntus-best-move-ever/ is jubilant in noticing a shift of Ubuntu Marketing focus :-) May the power (Note 1) be with us! Note 1: Of free software -- alan cocks Kubuntu user#10391 -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing