I have thought hard about the topic discussed in the article, and am 
glad to say that a solution has now been delivered to me!

When thinking about my own leaflets for local use (informing about 
FOSS) it was obvious to me that in a public non technical uninformed 
audience, the word 'Free' was powerful, while the term Open Source' 
would simply create confusion. Deadly in a marketing environment.

This writer
http://www.gnulinuxmatters.org/blog/ubuntus-best-move-ever/
is jubilant in noticing a shift of Ubuntu Marketing focus
:-)
May the power (Note 1) be with us!

Note 1: Of free software
-- 
alan cocks
Kubuntu user#10391

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