>From this morning's Inquirer:
"Any discussion of the campaign seems to go back to Knox's cash. He has spent
more on the tube - an estimated $6 million since December - than his rivals put
together.
That's about 16,000 GRPs, meaning a typical viewer in the Philadelphia TV
market will have seen a Knox ad at least 160 times."
Forget for a moment the politics of money - I'm sure I haven't seen a Knox ad
160 times - it's been closer to 15-20. So what are the legitimate conclusions
we can draw -
(1) I'm not a typical TV watcher ? (woo-hoo!)
(2) the GRP concept itself is faulty? (I don't know much about it but I
wouldn't be surprised to find it's pseudo-science)
(3) Whoever they define as typical people watch wa-a-a-y more TV than makes
sense?
I'm opting for all three being true. Opinions, anyone?
Al Airone
