Public bug reported:

Binary package hint: firefox-3.5

first of all: I'm aware of http://www.asoftsite.org/s9y/archives/161
-FAQ-Why-is-my-firefox-3.5-still-called-Shiretoko.html

I'm going to rant here...

--- Rant ---

Out of all possible appoaches we could've takenanother point to consider is 
that branding is part of top-level UI
 as a project, we have taken the worst possible from a usability view.

This'll ACTIVELY SLOW FIREFOX 3.5 ADOPTION due to it'll never be
installed on a "regular" machine, and as a consequence, this'll ACTIVELY
SLOW HTML 5 ADOPTION as the "regular" ubuntu user doesn't get the
support for it.

and don't come to me with "apt-get this, synaptic that" or similar
BULLSHIT, a "normal" user doesn't know anything about that, the best
they know is the "Add/Remove Programs" Dialog.

Now, taking Microsoft as an example, (yes!) If they would be doing this,
we would still have double the numbers of IE6 and IE7 users, yet the
only reason why we see any proress in that part, is that they put those
updates in the Automatic Updates.

now, adressing some things:
-"we only use official branding for our default browser (default for jaunty is 
3.0)"
We deliver Windows XP with IE6, so you won't be updated to IE7 -- (read: 
BULLOCKS, straw man argument.)

-"also we explicitly want both to be installable side by side"
How about providing a firefox3.0 just like a firefox3.5 command, and having the 
firefox command always pointed to the latest version?

- "and same branding would make them indistinguishable on your desktop"
So what... easily solved, install first one, rename link, install second one, 
done, or something much more elegantly!

- "another point to consider is that branding is part of top-level UI"
Yet we have 2 different branding packages for it, why not adding a third (for 
shiretoko), so those wanting another branding have enough choice! (read: 
BULLOCKS, just install abrowser for it.)

also: if your mother installs firefox, which version does your mother expect to 
get? the latest? usuallly yes, yet in this case she shouldn't install firefox 
(which she knows by name and icon.) but install some obscure (in her opinion) 
browser.
(did you know how long it took before she went to linux and firefox...)

--- End of Rant ---

Also: https://wiki.mozilla.org/ReleaseRoadmap
Last release to be supported with official security/stability updates no more 
than six months following general available of current release

This impacts at least 8.04 as it will never be "auto-upgraded" to
firefox 3.5, and left with an upstream unsupported firefox 3.0 version.

** Affects: firefox-3.5 (Ubuntu)
     Importance: Undecided
         Status: New


** Tags: branding html5 rant usability

-- 
Usability: Rename Shiretoko to firefox 3.5
https://bugs.launchpad.net/bugs/399517
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