Re: Is this the correct data model thinking?

Yes. Think in queries. • Break your normalization habit • Roughly ~one CF per query • Denormalize! •

Re: Is this the correct data model thinking?

> A.) store ALL the data associated with the user onto a single users row-key. > Some user keys may be small, others may get larger over time depending upon > activity. I would go with this. The important thing is supporting the read queries. Cheers Aaron - Aaron Morton Freelan

Is this the correct data model thinking?

Using a user/member as an example I am curious which of the data models would be the best fit for performance and longevity of data in Cassandra? Consider the simple staples of user/member details like username,email,address,state,preferences,etc. Fairly simple, storing this data into a row key us