cyberspace!
i realize most of you guys can teach this workshop, but just in case i
send this out esp since there are the fellowships avail :)
---------- Forwarded message ----------
Please forward to interested colleagues
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TOTAL COMMUNITY COVERAGE IN CYBERSPACE:
GROWING YOUR AUDIENCE
December 6 - December 8, 2007
Los Angeles, CA
USC Annenberg School for Communication
In partnership with The Maynard Institute
Fellowships are available for 18-20 online journalists for this
special seminar focusing on helping news organizations understand the
impact of changing demographics on their audience and their content.
Topics will include:
* The latest research on how various demographic groups engage
with the internet.
* The keys to ensuring your content reflects the interests and
voices of all of your community members.
* The different tools available for engaging your audience in a
ÿÿconversationÿÿ and building social networks.
* The Fault Lines that should inform content develop and
editorial decision-making.
WHO SHOULD APPLY: Journalists, editors, programmers and product
managers of major online news, information, and user-generated content
web sites (such as Yahoo! News, MSN, MSNBC.com and AOL.com as well as
those working for major online news operations for "traditional"
organizations who have active daily programming roles and
responsibilities).
WHEN AND WHERE: December 6-8, 2007
Knight Digital Media Center
USC Annenberg School for Communication
Los Angeles, CA
COST: Fellowships cover lodging, meals, expert instruction and
reference materials. Fellows are responsible for travel expenses.
HOW TO APPLY: Applications can be completed online at
http://www.knightdigitalmediacenter.org/seminars/how_to_apply/
DEADLINE: Friday, Nov. 9, 2007
QUESTIONS: Contact Vikki Porter, Director, Knight Digital Media
Center, [EMAIL PROTECTED], phone: 213-437-4417 or Sophie Lafferty,
program coordinator, [EMAIL PROTECTED] phone: 213-437-4417.
The Knight Digital Media Center is a partnership of the USC Annenberg
School for Communication and the University of California Berkeley
Graduate School of Journalism, funded by the John S. and James L.
Knight Foundation.
--
Vikki Porter
Director
Knight Digital Media Center
USC Annenberg School for Communication
One California Plaza
300 South Grand Avenue, Suite 3950
Los Angeles, CA 90071
Tele: 213-437-4417
Fax: 213-437-4424
Email: [EMAIL PROTECTED]
www.KnightDigitalMediaCenter.org
Columbia J-school New Media Program: http://newmedia.jrn.columbia.edu
* http://www.nyc24.org
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