[sfist]

Boichik Bagels Rolls Open Its New Factory (With Dining Space!) In Berkeley

If it's Boichik Bagels, you know there's going to be plenty of hype and long lines involved, and that's what happened at 7:30 a.m. in Berkeley Friday morning as the runaway blockbuster bagel brand opened its 18,000-square-foot production plant and cafe.

Berkeley-born craze brand Boichik Bagels is very good at making a tasty New York-style bagel, but they're even better at creating hype. Amidst the pandemic-era Bay Area bagel boom, Boichik Bagels was catapulted to the front of the pack when the New York Times raved in 2021 that Boichik Bagels owner "Emily Winston's bagels are some of the finest New York-style bagels I've ever tasted." It was off to the races from there, as Boichik Bagels opened a Palo Alto location the following year, then started showing up in cafes and grocery shelves across the Bay Area.
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https://sfist.com/2023/03/24/boichik-bagels-rolls-open-its-new-factory-with-dining-space-in-berkeley/
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