To most of you this is obvious abd old hat.  Still, it can be useful to return 
to basic business drivers occasionally.

<<Jay looks glum. "It's all extremely cool," he says, "but I don't
know how I'm going to sell this to my management."

"You lack a clear-cut business driver for SOA," I respond, and Jay
nods as if he understands. "You're in good company," I add. "A study
conducted by InfoWorld in early 2005 showed that 48 percent of its
readers found `lack of business justification' to be their primary
inhibitor of SOA adoption at their company."

"Well, show me the business justification," he says, "and maybe we can
actually look into to doing some of this stuff."

"There are many routes to payoff in SOA," I explain, "but several of
the most respected consultants in the field—the global players—tend to
see return on investment for SOA through its ability to help you
improve business processes." Jay is giving me the "I don't want you to
know I don't know what you're talking about nod" again. I go on.

"Much of what we call business is actually a collection of processes,
such as purchasing, manufacturing, selling, billing, and so on. As
companies grow larger, more complex, and more global, the efficient
management of business processes can have an impact on profitability.
Beyond the day-to-day management, business process management [BPM]
can also help provide top management with an overview of business
health and a read on strategic momentum. Effective BPM, and the
ability to modify business processes dynamically, is a sought-after
goal in that it provides business agility. In this context, agility
means the ability to change and adapt to market conditions faster than
the competition."

Wal-Mart is a good example of a company that works hard at business
process optimization, especially in its merchandising area. Wal-Mart
studies the rate of sales for different products at different stores
and determines an optimum mix of merchandise to be stocked at each
store based on an analysis of sales patterns. For instance, Wal-Mart
may sell less lawn furniture in a region that has a lot of rainfall.
An analysis of lawn furniture sales at that region's stores will tell
management exactly how much lawn furniture to stock so as to avoid
excessive inventory and wasted shelf space. The result is greater
profitability and more satisfied customers.>>

You can read this book trailer at:

http://www.ebizq.net/hot_topics/soa/features/6696.html

Gervas








 
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