|
Team, I am going to ask you a small favour here,
given that you represent a sizeable chunk of the people who shape this industry
segment. We are currently looking for trade sponsors (i.e. vendors of products
and services in the SOA and Application Architecture space [incl. BPM, Web 2.0
etc.]) for our forthcoming European Conference. I have written a description
of the opportunity below. If you happen to know anyone who would be a
suitable candidate for taking or influencing decisions on such matters, could
you either please pass the description below on or ask them to contact me at gervas
POINT douglas AT soa-conference POINT com . BTW, should you have any suggestions about
conference format and themes or be interested in presenting in a paper or
participating in some way, please do not hesitate to contact me. Many thanks in advance for your trouble, Gervas European SOA & Application
Architecture Conference 2007 Sponsorship Opportunities The Conference What Makes this
Conference Special: Apart from being about a very
pertinent Strategic IT and Enterprise Architecture theme, this Conference
stands out for two reasons that make it a unique event:
Objectives The
European SOA & Application Architecture Conference 2007’s principal
objective is to provide an interactive forum to bring together end-users and
various experts and vendors in the field to define the direction of SOA and
Application Architecture in The
Conference will be examining the direction of SOA and Application Architecture
not only in terms of Technical Developments and Requirements, but also in terms of Business Requirements, Opportunities and Benefits. It will aim to study the
best way that developments in SOA and Application Architecture can help to fulfil these
strategic business factors. Venue & Dates As
the Conference is being held in the middle of the skiing season, there will be
made available to delegates an optional winter sports long weekend package. Participants The
conference will benefit all participants, both business and technical, whose
planning/decision-making roles give them a significant stake in
organisations’ systems regarding SOA and the other aspects of Application
Architectures. v
Employees of end-user organisations Ø
Senior IT staff Ø
Senior Business personnel v
IT Industry analysts v
Technical experts/gurus including leaders
actively involved in standards v
Relevant Vendors. Event Format This
will be a truly
Interactive
Event
bringing together all those with a stake in Application Architecture and the
strategic impact that it has on business factors. This is not going to be
another boring, passive conference – everyone will have the opportunity to get together
with others to work out where SOA and Application Architecture should be
heading over the coming year, in ways which will directly affect their work and
organisations. As
well as presentations by industry experts and end-users, you will have the
opportunity to take part in and witness: Debates Some traditional-style
presentations, in such categories as technical, strategic positioning,
techno-commercial, business, needs, benefits and issues, case studies (e.g. the
Amazon system) etc. We would try and ensure that these were interesting
enough to inspire Q&A sessions. Sponsors
will have the opportunity of having slots to do such presentations, relevant of
course to the Conference Themes. Any such presentation should not constitute
just a blatant selling pitch. Vendor presentations Preference
would naturally be given to Conference Sponsors. Exhibition There will be a small
exhibition area available for the stands/booths of vendors and other relevant
exhibitors. Preference
would naturally be given to Conference Sponsors. Other Facilities Meeting rooms will be made
available to interested parties such as vendors (preference being given to
Sponsors). An Introduction Service will also be set up to allow conference
attendees to arrange in advance of the Conference to meet other participants
during the Event. Conference Themes It
is impossible to predict accurately what will be the precise topics that will
be relevant to such a conference many months in advance. So as an exercise,
let us assume that the Conference is taking place next month. What would be
the relevant themes? Here are a few salient examples: Broad Categories:
For
example: SOA, BPM, Composite Apps., Web 2.0/mashups, Middleware, Security in
SOA, SOA & Process Adaptability, SOA & Business Agility, IT-Business
Alignment. Topical Subjects:
For
example: SOA Governance, REST, Web Services, other SOA technologies, e.g. ESBs,
Jini, CORBA etc., Sponsor Types Most
Sponsors will be industry sponsors, i.e. vendors of relevant products and
services. We are negotiating with a local bank to be the Main National
Sponsor, but this will obviously not introduce any element of competition,
advertising display space apart, with industry sponsors. We
foresee Industry Sponsors being divided into the following categories, with
some vendors belonging to more than one category:
Sponsor Requirements Benefits & Costs As
with most sponsorships, the main benefits relate to hard-to-quantify market
awareness and publicity. In addition, the Sponsors will have preferential
access to certain Event Facilities, either at favourable rates or included in
the sponsorship price. These would include: ·
Speaker Slots ·
Vendor Presentation Bookings ·
Exhibition Stands ·
Meeting Rooms
In
principle we see the benefit of using the stratification model of sponsorship
where one has the usual Platinum, Gold, Silver and Bronze grades. However,
because this event will be innovative and offer unique benefits to all the
participants and stakeholders, we feel it would be more productive for all
concerned if we were to work with each prospective sponsor so as to tailor the
offering precisely to their needs and budget. For
more information on the opportunities offered by sponsoring this exceptional
event, please contact you representative on the Conference Steering Committee,
or alternatively, Gervas Douglas, who can be contacted directly at: Tel.: +44-7763-109
116 E-mail:
__._,_.___
SPONSORED LINKS
YAHOO! GROUPS LINKS
|
