Think the meaning of "elevator pitch" might be getting lost here.  How 
about this.

ONE FLOOR ELEVATOR PITCH

SOA lets you stop basing your business operations on current 
capabilities, and start basing them on customer needs - both internal 
and external.

TWO OR MORE FLOOR ELEVATOR PITCH

Do you compete with any other organization?

If no, SOA "only" offers you increased efficiency.  Take an internal 
customer viewpoint, and cut costs by dispensing with wasted effort - 
operational functions that are hardly used, or not really necessary.

If yes, SOA gives you the above plus a competitive edge.  While other 
organizations in your field are delivering the same old same old, you 
will be delighting customers by providing what they always wanted (even 
if they never knew it).

-- 

All the best
Keith

http://keith.harrison-broninski.info





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