<<Here's how loose coupling had a direct impact on Harley-Davidson's
business: When the weather warms up, people begin to wander into
Harley's showrooms with visions of the wind whipping through their
hair on an open roadway. "We have specific marketing programs geared
towards that customer base," he explained. "Those programs are
targeted to get those people that are dreaming about motorcycles to
actually purchase one. We want to put together a good financial
package to entice and incite people to get into the sport."

Enter Harley's credit and loan origination process. Until recently,
however, the financial services applications were tightly coupled, and
thus weren't very flexible, Haney explained. Making a change in one
program meant having to go in and change countless other applications
as well. "The way our systems are very tightly coupled, being very
rigid from how they are architected, if we made one change to one of
those systems that supports one of those processes, we basically have
to touch all of the systems."

The answer? Break it all up. "We actually busted apart all of those
systems, and put the SOA with WebSphere in the middle of all that,"
Haney said. "We loosely coupled these things. Our goal is to be able
to change any one of those systems. If we see key indicators in the
industry, we want to very quickly put different marketing programs in
place, and not have to go and touch and test every single system."

If ever there was a case of IT agility supporting new business
opportunities, this is it. "We can bring applications to the forefront
as services, and arrange them differently," Haney said. "But more
importantly, we can change an application, and do it quickly. We can
be a lot more responsive to the business, which helps us sell
motorcycles — the business we're in.">>

You can read this in full at:

http://blogs.zdnet.com/service-oriented/?p=615

Gervas





 
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