<<These days, the two new buzz words in IT are service oriented
architecture (SOA) and master data management (MDM) and many
organizations are either in the planning stages or implementation
stages of one or both of the above approaches.

However, most companies are considering these to be two mutually
exclusive development tracks. After all, one focuses on the
architecture side of the house and the other on the information side.

The reality is the two approaches are very complementary and provide
a great strategic advantage for the organization if are planned and
even developed in parallel. In this article, I focus on why it is the
right strategy for CIOs and other executives to consider both
approaches simultaneously as part of the strategic direction of the
IT department even though each might be planned and implemented
separately.

But, before delving into my reasons for such fusion, let me back up a
second and give my non-technical definition of each of the above
approaches.

SOA refers to an architectural approach within the organization that
utilizes loosely coupled, reusable, and interoperable software
services to support business process requirements. These services are
made to be platform independent and allow all applications within the
organization to utilize them.

Simply put, we're going to develop services once and use them in many
applications regardless of the platform. An example could be of a
service that will deliver all information about a customer. Having
such a service allows IT departments to reduce development and
testing costs and increase the time-to-market for their internal
applications.

MDM focuses on identifying, gathering, defining, explaining,
integrating, cleansing, and storing all information about a specific
key business subject area in one (logical or physical) repository so
this information could be delivered to users in a clean, consistent
and timely manner. The key business subject areas across almost all
organizations include customer, product and/or services, vendor, and
financial information.

Currently, in most organizations, information associated with a key
business subject area is stored in a variety of applications,
platforms, and repositories. Moreover, information elements are
defined differently across these silos. For example, a customer
within one silo might be defined as the person who purchased an item
within the past 3 years, where in another silo a customer could be
considered a person who requested a quote, but never actually
purchased anything.

MDM is the process that not only consolidates key subject data, but
also provides consistent definition of this data across the
organization. Simply put, MDM works the same as the water department
of your local metropolitan area where they integrate water gathered
from wells, aqueducts, lakes, etc., store it in a reservoir, cleanse
it to an agreed quality level, and deliver it consistently and in a
timely manner to every house or business in the area.>>

You can read the whole of this article at:

http://www.cioupdate.com/trends/article.php/3646236

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