Now this got me thinking about marketing and SOA, namely if you don't market a service effectively it won't be used effectively.
IEEE International Conference on Web Services (ICWS 2007) Salt Lake City, Utah, July 9-13, 2007
Part of the issue I see these days with registry products is that they assume that all services are equal and that marketing is just a description. This conference in part suffers from that by focusing on its content v its perception. (Lets face it if that said Oahu, Hawaii we'd be queueing up). So as a question. Has anyone seen an SOA effort that has actually focused on marketing of services as an important exercise? The reason I ask is that the old "UDDI search and find" which is clearly rubbish has died, so the future has to be "what I value" which is as much about marketing as it is about reality. I've not seen that yet, but I've seen the behaviours. Has anyone else seen service marketing emerging as a formal approach to reuse/use?
