Here is taking reflections on "services" to another level (amazing
what SOA leads to :):
<<Avid runner and all 'round insightful dude Jon Udell wrote about a
new idea around what I'll call RSaaS --Running Shoes as a Service.
"If you're a runner, spending $100 every six (or even three)
months is infinitely preferable to injury. You'd think that shoe
sellers would make it easy to do that, but they don't. I'd happily
authorize regular replacements, but nobody's ever offered me that option."
"Partly I guess this is a failure of service-oriented thinking. My
local seller thinks service means taking good care of me when I walk
in, and he does. But I think service should also mean helping me
manage a lifelong shoe-replacement regimen, and that notion seems not
to have sunk in."
It's an interesting perspective. If you're in a business of selling
products how do you extend your notion of service beyond the point of
sale? And how can we use technology to make the service compelling?
Clearly this has already happened to music with subscription services
like Rhapsody and to videos with Netflix. Where else is it applicable?>>
You can read this at:
http://weblog.infoworld.com/openresource/archives/2008/03/jon_udells_new.html?source=NLC-OPENENTERPRISE&cgd=2008-03-04
Gervas
