<<Service oriented architecture (SOA) technologies and approaches are
typically thought of as IT-focused solutions. Essentially, SOA is an
elegant (hopefully) technical solution to IT problems, not business
problems.

However, at the same time that SOA is really a technical issue, many
organizations are implementing, or considering implementing, SOA
solutions in response to specific business needs -- such as the
requirement for more flexible and agile IT solutions, more dynamic
business processes, and faster time-to-market for applications. As a
result, SOA implementations are, in the end, driven by a combination
of business and technical drivers.

Since SOA is generally considered a technical issue, some IT
organizations and leaders try to keep SOA concepts and ideas within
the IT realm. In fact, some SOA advocates suggest that it's better not
to bother the business community with SOA-instead, just let the IT
community focus on it.

However, there's another approach, one that a number of organizations
are having good success with. And that's the opposite approach.
Instead of hiding SOA concepts from the business community, some IT
organizations are stepping up and involving the business community in
their SOA rollout -- not just be keeping them in the loop or revealing
all the nitty-gritty details of how SOA services work, but by helping
the rest of the organization understand the value of services and how
the SOA process works.

In other words, articulating the value of SOA to business executives,
from a business perspective, in language they understand. The more a
business community reuses a service, the more they'll realize the
benefits of the architecture. So it's important that both IT and
business leaders can speak the same (high-level) language. Let the
business leaders understand how much the company can save by not doing
the same redundant development, or how much more value (or speed) can
be obtained by standardizing business intelligence capabilities or
services.

In effect, educating the business executives is a key component of a
good SOA program, because it gets buy-in support and helps the
business leaders understand how the IT group's SOA initiative helps
achieve their specific business objectives. When this approach is done
right, in many cases you'll find that the business personnel will
actually start to help IT identify areas and opportunities where
services can be reused.>>

You can read this at:

http://www.ebizq.net/hot_topics/soa/features/10486.html

Gervas

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