My employer (Oracle) would be quite happy if $250M for every SOA project in a 
large company went towards our middleware.  However that's just not the case.  
The cost of the middleware is just a small fraction of the total project spend 
regardless of the size and scope.  The argument being put forth here has no 
basis because its based on an incorrect assumption.
 
The greater cost of any project, whether SOA or otherwise, is the people time.  
I would argue that trying to do a project based on SOA principles without 
middleware is just wasting more time reinventing wheels that get built into 
proprietary frameworks that have to be maintained over time, or worse just left 
behind by the "Guerrilla" consultants.
Dave


  _____  

From: Gervas Douglas [mailto:[email protected]] 
Sent: Thursday, October 29, 2009 11:02 AM
To: [email protected]
Subject: [service-orientated-architecture] Moe on Guerilla SOA


  

<<About 15 years ago I came across ‘The Guerrilla Marketing Handbook’ by Jay 
Conrad Levinson. The concept was to create branding and lead generation through 
unconventional and small scale activities and events that could have as much 
impact as a large seven figure advertising campaign. Unfortunately, a lot of 
people took this as an excuse to commission irritating and humourless “viral” 
internet campaigns churned out by clueless marketing agencies. However, the 
concept of getting maximum results from minimum resources has stuck with me.

More recently, Jim Webber coined the phrase ‘Guerrilla SOA’ to describe 
lightweight approach to SOA that does not rely on big middleware products. 
Jason Bloomberg at Zapthink has also championed a ‘zero’ middleware approach to 
implementing SOA. 

It is unfortunate, but not surprising, that the elegant and relatively simple 
view of SOA has become bloated with a bewildering array of methodologies and 
products, leading to confusion and bafflement by many of its proponents and 
potential converts. It doesn’t help when the industry analysts solemnly state 
that the cost of setting up an SOA infrastructure in a large company is about 
$250M. 

Into this discussion have waded a number of alternative gurus offering to make 
SOA once more a simple, affordable option – which I will group into this 
Guerrilla SOA discussion, but also seek to differentiate the approaches to 
allow you to find a way forward that may best suit your circumstances. 

WS-everything
This is a sizable clan of developers for whom SOA has always been both 
synonymous with Web Services, almost to the exclusion of any other 
architectural considerations. For them, SOA is all about creating the best WS-* 
compliant code, in Java or .NET, in the knowledge that each web service can 
call or be called using the WS standards evolving on the Web. They have no need 
for ESBs, Service Repositories, or any other fancy technology solutions. They 
may grudgingly agree to use a standard Portal product, but knowing deep down 
that they could write a better one themselves. 

Agile
Since software writing began there have been rapid application development 
(RAD) methodologies and approaches to help speed up the software development 
life cycle. In the Eighties I helped to develop RAD, JAD (Joint Application 
Design) and plain BAD (Bugger All Delivered) methods, which have since evolved 
through Dynamic Systems Development Model (DSDM) to the current mess of Agile, 
Scrum, Lean Development (LD), etc. These approaches apply iterative phases to 
the meeting of user expectations and typically use whatever rapid development 
tool or language they can get their hands on. Or failing that, Visual Basic. 
Agile can be applied to SOA to cut development times, but care must be taken to 
apply the approach to the development of services, not the whole application, 
otherwise you will end up with a single application-­sized service. 

Service Providers
With Software as a Service (SaaS) becoming more mainstream, the service 
providers (i.e. vendors) behind these web-based functions are promoting the use 
of a browser plus widgets approach to developing applications, where you just 
have to mix and match the SaaS offerings to meet your business requirement. You 
can then run this on the cloud computing Platform as a Service (PaaS). In fact 
it is so simple that you don’t need an IT department anymore. Of course, not 
everyone is gullible enough to jump straight into this, but it is an 
interesting direction that suits the SOA principle, albeit unproven as yet. 

Product Vendors
There is still an enormous and growing population of SOA product vendors 
crowding the market and fighting tooth and nail for your business. Many of them 
have ingenious software tools that can assist you, and they invariable have a 
pitch that goes something like this: “Buy our tool and you won’t need to buy 
anything else to do SOA”, or words to that effect. The point tool vendors are 
trying to pull a fast one here: either their tool is only part of the Service 
Oriented Infrastructure you will need, or it is so big that they will want the 
$250M I mentioned above for it. 

So where does this leave the search for true Guerrilla SOA? As ever, it is a 
case of mixing and matching these approaches to the type of business problem 
you are trying to address. Step back a little and apply some common sense to 
the scope and scale of the problem you have, and also be clear from where you 
are starting and the knowledge and ability you have to go on your journey. 
There will some problems for which each of these approaches will work for you, 
but I can guarantee that no one solution will solve all of them. SOA itself is 
still evolving, so being agile, with a small a, is probably the best advice I 
can give. Other than not to try Gorilla SOA...>>

You can find this article at: HYPERLINK 
"http://www.soainstitute.org/articles/article/article/guerrilla-soa.html"http://www.soainsti­tute.org/­articles/­article/article/­guerrilla-­soa.html

Gervas





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