My son worked for GS up until a few days ago (left for a better job in
sales), and we've talked about some of the changes he's seen.  I think
you'll see a much higher awareness of retail business metrics in the stores,
and much more attention to improving operating efficiency.  Possibly more
commission based sales positions?

I don't think they have fully taken advantage of the power of the new
accounting system they installed.  My impression is that they are running
things pretty much the way they always did, just using new software.  I'll
put on my consultant hat and make the comment that if you are going to
install a new business software system, you should reengineer the business
processes first, then design the software around the new processes.  I
recognize that given the sequence of events surrounding the software change,
reengineering was out of the question...they barely got the software
installed in time for Y2K, but based on my experience with Oracle financial
systems, they could be doing a lot of things better.  I worked with a
company in Argentina that completely reengineered their financial processes,
THEN wrote software to model it...they were able to do trial balances in 10
minutes, and monthly close in an hour, with 40% less staff. </sermon>

Anyway....it looks like the new owners will be bringing in their folks to
augment the current GS management rather than replacing them.  I would
compare it to bringing in consultants to improve your business processes,
and the consultants are also part owners and therefore have a stake in the
success of the venture.  Let's face it...GS started out in the components
business and added retail.  It's difficult to do multiple things that are so
different kinds of business.  GS is the only company I can think of that is
a major OEM as well as a major retailer.  Two completely different kinds of
business, two different mindsets.  and OBTW...in preparation for going
public, GS will be about the only golf retailer that publishes financial
performance info.  That will be interesting to see.

Don't get me wrong...I have a tremendous amount of respect for GS and for
Carl and Frank in particular.  I think they are doing the right thing for
all the right reasons, and I wish them every success.  Golfsmith has been
very, very good to me over the years, and I'll always be a loyal customer.

Royce



-----Original Message-----
From: [EMAIL PROTECTED]
[mailto:owner-shoptalk@;mail.msen.com]On Behalf Of [EMAIL PROTECTED]
Sent: Friday, November 08, 2002 7:54 AM
To: [EMAIL PROTECTED]
Subject: RE: ShopTalk: Golfsmith component future


Thanks for the post Dan.  As others have mentioned I am glad they will be
around for a while.

One thing struck me as interesting as I read it.  In one comment they
mention the magnitude of the company has passed their level of
skill/knowledge in finance, acct, ops etc.  Then they say they didn't want
to install a whole new management team.  I just found that interesting.  I
understand that they would want to save as many existing positions as
possible but if existing management doesn't have the knowledge to operate
that size of business which led them to the decision to sell, then.... ???
It would be interesting to see how this new investor/owner plays out... if
they are merely a majority shareholder and no real management changes,
nothing has changed in the area(s) that they suggest they need the
assistance with!

Just struck me as interesting...

Jen


Original Message:
-----------------
From: Dan Neubecker [EMAIL PROTECTED]
Date: Fri, 8 Nov 2002 08:03:41 -0500
To: [EMAIL PROTECTED]
Subject: ShopTalk: Golfsmith component future


FYI, below is a message from GS regarding the change of ownership.  It does
not sound to me like they plan on closing the component division any time
soon, and even mention adding "another established "brand" to custom
clubmakers".
Dan Neubecker
A MESSAGE
from Carl, Barbara and Frank

About three years ago, we (Frank, Carl and Barbara) decided that the time
had come to sell Golfsmith. On one hand, the magnitude of the company had
simply passed us by in terms of our knowledge of finance, accounting, retail
operations, catalog database management, etc. On the other hand, we owned an
extremely valuable company thanks to the efforts of truly fine employees,
and thanks to the support of many, many equally fine customers. If something
happened to one of us (after all everyone knows that Carl is getting "really
old") our heirs would be forced to sell the company in order to pay
inheritance taxes -- as they would be substantial. And very frankly, we felt
much better equipped to handle a sale than our children might be.
At any rate, we quickly forgot about any plans for a sale as we all focused
on getting through the difficulties of the systems conversion in 2000 (which
I'm sure none of you remember!). Then, after we were back on track, we had a
very good year in 2001 and again started entertaining thoughts of a sale. We
started making presentations to prospective buyers in the spring of this
year. We talked only to highly successful companies with impressive track
records for running and growing companies. It was an eye-opening experience,
having never gone through the process before. We never anticipated the
excruciating level of detail that would be required. There were some
prospective buyers who suggested that they could install a whole new
management team. They didn't realize that that was the last thing we wanted.
We did not want our terrific managers to lose their jobs. We also felt that
these managers were the key to the success we've experienced, and to
maintaining ongoing relationships with our customers.
The whole process started to make some sense after we identified the company
we felt would be the best company to assist in Golfsmith's future growth. We
are writing to let you know that as of October 15, 2002, we have completed
the transaction and sold a majority interest in Golfsmith to First Atlantic
Capital, Ltd., a private equity investment firm from New York. First
Atlantic Capital, Ltd. is a very progressive company that presently owns a
number of very successful companies. They were a pleasure to work with
through a somewhat difficult process, and exude the values that have always
made Golfsmith special. These are very exciting times for Golfsmith, and we
are pleased that we will be able to continue to be a part of it. We retain
significant ownership in the company, are on the Board of Directors and will
continue to work with the company, although our day-to-day roles will
change. Our focus will be the components portion of the business - which we
grew up in and is our passion.
The biggest change for the 1,000 plus employees at Golfsmith (including Carl
and Frank) is that we will all have a new boss. Jim Thompson, formerly the
Senior Vice President of Stores and Merchandising, is the new President and
Chief Executive Officer. He is very knowledgeable, and will be terrific in
his new role. Ken Brugh, a Vice President and Golfsmith employee since 1981,
will have ultimate responsibility for the component division, just as he has
for many years.
We mentioned that these are exciting times for the company. In 2001, the
company experienced the most profitable year in its history, and this year
has been very good (especially considering the slow economy, down stock
market, terrorism, wild fires, etc.) Our Vice President of Research and
Development, Jeff Sheets, and his team, have designed a number of the finest
golf clubhead models we have ever seen in the components industry.
Additionally, as we write this message, the details are being worked out so
that Golfsmith can offer another established "brand" to custom clubmakers.
Details will be released soon.
First Atlantic Capital, Ltd. has a history of success and should be of great
assistance to Golfsmith via their vast business acumen and experience. We
have had the opportunity to meet the founder and the various principals at
First Atlantic during this process, and they are the types of people that we
(employees and customers) will all be proud to be associated with. All three
of us are very grateful for the support that you, our customers, have given
us, and we value the personal relationships we have developed with many of
you over the years. We have always worked to make Golfsmith the very best
supplier in the golf industry, and we look forward to continuing to work
with all of you to make custom clubmaking more successful than ever.





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