Hi everyone,

Here are some press releases from the startup camp. I've also written this
blog post giving my perspective:
http://liako.biz/2008/09/three-startups-in-24-hours-lessons-in-the-costs-of-innovation/


PRESS RELEASES
- ut.ag: http://ut.ag/Blog/2008/09/utag-press-release.html
- LinkViz: It's coming...
- Traffichawk: see below


FOR IMMEDIATE RELEASE

TrafficHawk.com.au <http://traffichawk.com.au/>: Helping NSW Drivers Avoid
Delays on the Road

September 7th, 2008 (Sydney, Australia) – A new site,
www.TrafficHawk.com.au <http://www.traffichawk.com.au/>, launched this
weekend. Sydneysiders can now
see up to date maps showing all traffic conditions and hazards in NSW.

Last Monday, Manly resident Sarah Evason spent two and a half hours
commuting to Homebush (a trip that typically takes 45 minutes) due to
a major accident on the Sydney Harbor Bridge. This started her
husband, Geoff, thinking about how hard it is to find traffic
information in Sydney.  This weekend, Geoff together with 4 friends,
Kim Chen, Geoff McQueen, Brian Menzies and Marcus Schappi decided to
do something about it.

They realized that if they could plot current accidents and road
hazards visually on a map it could useful for folks planning trips
around Sydney.  The team imagined getting ready to knock off work and
quickly checking out the
www.TrafficHawk.com.au<http://www.traffichawk.com.au/>site to see if
there
are any accidents or roadworks the might affect their drive home.

The idea for a traffic website was hatched at a brainstorming session
at 8pm on Friday night.  Then the team hit the keyboards.  By 2pm
Saturday the first version of a site with  RTA data for the Sydney
area was live.  The site was officially launched to the world at 10pm
Saturday and by Sunday afternoon already 150 people around Australia
had stopped by to check out the site.  The site was completely
bootstrapped by the 5 team members and is funded by donations and
advertising too keep it free for everyone.

"I love TrafficHawk.com.au <http://traffichawk.com.au/>.  In addition to
being a great tool for
commuters this could really make a positive impact on reducing carbon
emissions caused by cars idling in traffic jams in the Sydney metro
area" said Richard Hayes CEO Carbon Free Solutions Ltd.

"This is so easy to use.  I just went to the site and it was all there
in front of me.  I didn't have to say where I was or where I wanted to
go it was all right there.  I'm looking forwards to using this next
week to make sure I don't get stuck on the Spit Bridge again" Sarah
Evason

www.TrafficHawk.com.au <http://www.traffichawk.com.au/> was spawned from
Startup Camp Sydney. The
inaugural Startup Camp Sydney was held this weekend from 5th – 7th of
September at the Geekdom offices in The Rocks, Sydney.  Startup Camp,
the brainchild of Bart Jellema a Northern Beaches based entrepreneur
and the Director of All Things Cool and Wonderful at Tjoos.com, is a
weekend long event where 24 strangers came together for 48 hours with
the objective of creating and launching 3 innovative business ideas.
More information about Startup Camp (including photos and video from
the event) can be found at
http://www.startup-australia.org/startupweekend.

Press Contact: Kim Chen
Phone: 0450 417 810
Email: [EMAIL PROTECTED]
URL: http://www.TrafficHawk.com.au <http://www.traffichawk.com.au/>



-- 
Elias Bizannes
http://liako.biz

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