"before they have revenue or even a proven path to revenue."

Don't mean to bash you Chris, but I really hate that - it's the whine of the
industry and it won't go away The problem with the web is you get starry
eyed developers building technology that doesn't have a market willing to
fund it. Investors of any kind aren't stupid and it's not a charity.

At university, I created a publishing house (and which is why I got into the
internet, but that's another story). One of our first projects, was a
magazine, in which I went door knocking to local businesses, whereby we
raised advertising of a few thousand dollars with nothing but a rate card
and me talking with passion. That first edition, we raised enough to print
4,000 editions in glorious colour. Success perhaps? Not quite - we had a
shocking distribution strategy, and I could not bear to face returning to
those advertisers asking for more because I knew fair well their investment
was a flop. But at least I gave them *hope* of making a return: I had an
identified market (students) matched with their need (exposure to that
market). All I need to do was prove I could do it - that's the right way.
However asking to "trust me, there is no market yet but we'll find one" is
just wrong. There is no way in hell they would give us money, and of the 95%
of businesses that turned us down, most of them did so because they didn't
appreciate the market. But at least we could identify that market for them
to make that decision.

Asking investors to take in more risk is not appropriate. They know full
well how much risk they can take. Entrepreneurs just need to recognise they
have an obligation to make a return and you need objective evidence to prove
you can. If I was to invest my cash into a business, I will look at signs
that I can recoup and build my investment either through knowing the person
well enough that I have faith in them or evidence that there is a return to
be made within a period (like revenue).

So in the absense of proof you will make a return, I think the only
justifiable reason why a investor should invest in you is because s/he
actually knows you as a person and can make a judgement on your ability; not
blind faith.


On Wed, Oct 1, 2008 at 7:16 PM, Chris Saad <[EMAIL PROTECTED]> wrote:

> Richard I would imagine that a typical web startup these days would
> take $100-250K at a seed round, before they have revenue or even a proven
> path to revenue. In some cases that amount may even be enough to work out if
> it's going to succeed or fail.
> At that level (and in Australia generally) investors are going to have to
> take on more risk if they want to make real bets on the web.
>
> Chris Saad
>
> Cell: 646 797 2890  Twitter: @chrissaad
>
> FaradayMedia.com . Media 2.0 Workgroup . APML.org . DataPortability.org
>
>
>
> On Wed, Oct 1, 2008 at 12:16 AM, Richard Hayes <
> [EMAIL PROTECTED]> wrote:
>
>>
>> Dear group,
>>
>> There is a new funding opportunity based in Sydney.
>>
>> There is a new group who are currently actively looking for new
>> investments.
>>
>> A formal 'beauty parade' aka pitch will happen mid-November but I can
>> not tell you 'officially' who they are.
>>
>> The group has about some serious private money and any investment will
>> be in the $100-250K range.
>>
>> Anyone who thinks they have an 'investor ready' project should contact
>> me off-line.
>>
>> But as we all know that there is a huge difference asking for money
>> and receiving funding.
>>
>> 1. You must have a business plan.
>> 2. IP helps
>> 3. Revenue and hopefully even profits (or at least a reasonable path
>> to profitability)
>> 4. A decent board and management (or at least advisors)
>> 5. Exit strategy within 3-5 yrs (saying Google will buy us does not
>> count!!)
>>
>> If anyone wants to talk I will be at Opencoffee tomorrow or just call
>> me over the next week.
>>
>> BTW, I will be hosting a Opencoffee / Silicon Beach Sailing day next
>> weekend. Sailing, Sea Food and Beer. Possibly not in that order.
>>
>>
>>
>> Richard
>> 0414 618 425
>>
>>
>>
>>
>
> >
>


-- 
Elias Bizannes
http://liako.biz

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