I dont' know if any of the SMB verticals that you are targeting has an industry association with annual conferences or something like that.
we've found that is a good way to get in touch with a range of organisations that we aimed to work with and by participating in the association you get more of a name for yourself in that vertical specifically. On Tue, Aug 24, 2010 at 11:12 AM, David Marks <dma...@gmail.com> wrote: > Sam, > > Start looking for channels that have strong connections with the kinds > of SMBs you want to target to see if you can piggyback or comarket. > For example, Intuit is a major channel for SMBs in the US through > their tax and accounting products. Many businesses already have a > relationship with them, and they occasionally promote partner products > to their user base. This kind of partnership takes time to develop, > but can deliver scale for your products without hiring a huge sales > team. > > See if you can find existing suppliers to your target customers, and > explore partnerships with the goal of using their sales force to > introduce and sell your products. > > On Aug 20, 12:39 am, SamH <s...@oakfocus.net> wrote: > > Hi, > > > > Does you have any links to information about businesses successfully > > selling to travel agents, accountants, gyms, real estate agents and > > the like online ? > > > > Articles, interviews or just the name of the business having the > > success would be most appreciated. > > > > I want to turbo charge my marketing efforts and I'm looking for ideas. > > > > I've read about how small/medium sized businesses are a difficult > > proposition because it's too inefficient to reach them via mass > > marketing as you would consumers but price point usually doesn't > > justify a sales force and sales presentations. > > > > Thanks > > Sam Howleywww.CustomerCradle.com > > -- > You received this message because you are subscribed to the Silicon Beach > Australia mailing list. > > Guidelines on discussion: http://tr.im/ujKF > > No lurkers! It is expected that you introduce yourself: http://tr.im/ujMm > > To post to this group, send email to > silicon-beach-australia@googlegroups.com > To unsubscribe from this group, send email to > silicon-beach-australia+unsubscr...@googlegroups.com<silicon-beach-australia%2bunsubscr...@googlegroups.com> > For more options, visit this group at > http://groups.google.com/group/silicon-beach-australia?hl=en?hl=en > -- Dan Purchas GradConnection 044 909 7781 www.gradconnection.com.au -- You received this message because you are subscribed to the Silicon Beach Australia mailing list. Guidelines on discussion: http://tr.im/ujKF No lurkers! It is expected that you introduce yourself: http://tr.im/ujMm To post to this group, send email to silicon-beach-australia@googlegroups.com To unsubscribe from this group, send email to silicon-beach-australia+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/silicon-beach-australia?hl=en?hl=en
