I’m keen to initiate discussions with the members of Silicon Beach Australia about using the My Business brand as a vehicle through which to communicate with the SMB market, and to raise the profile of your organisation as an expert in Cloud computing for Australian organisations.
The Cloud Computing feature that we’re running in the December issue of My Business is to educate SMBs about the benefits of taking the plunge into the cloud, but also to allay their concerns about losing control of their data. This is a fantastic opportunity for you to raise awareness of Silicon Beach Australia’s expertise in this area, in relation to how their IT infrastructure can be managed more effectively in the cloud. The SMB market is perfectly positioned to implement cloud as they are agile, and looking for ways to grow their business without huge expenditure. Also, unlike the top end of town, they don’t have as many stakeholders to deal with, and can implement relatively quickly, once a decision has been made to embrace the cloud. There is still, however, an issue of doubt and concern about who owns their data when it is in the cloud, amongst SMBs. Our objective with this feature is to overcome that fear and to give our readers a realistic overview of what being in the Cloud entails. Here is the editorial outline: My Business December: Cloud Computing My Business will round out the year with a look at comprehensive look at cloud computing and its close cousins, software-as-a-service and platform-as-a-service. The feature will explain the concepts behind such services (i.e; opex vs. capex, less on-premises IT and associated management costs) before moving on to more strategic issues such as how they deliver value to an SME and when to adopt cloud computing over more traditional services. The articles will also consider issues including security, business continuity, data domiciling and negotiating SLAs with cloud providers. Case studies describing growing business' use of cloud services will run alongside the feature. Booking Deadline: 11 November Material Deadline: 12 November Please feel free to call me if you wish to discuss. Many thanks Christine Christine Gould Advertising Sales Manager My Business Magazine Level 12, 99 Walker Street North Sydney NSW 2060 Ph: 02 8923 8007 | Mob: 0407 900 143 | Fax: 02 8923 8050 christine.go...@mybusiness.com.au http://www.mybusiness.com.au -- You received this message because you are subscribed to the Silicon Beach Australia mailing list. Guidelines on discussion: http://tr.im/ujKF No lurkers! It is expected that you introduce yourself: http://tr.im/ujMm To post to this group, send email to silicon-beach-australia@googlegroups.com To unsubscribe from this group, send email to silicon-beach-australia+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/silicon-beach-australia?hl=en?hl=en
