Since I specialise in technology licensing, I'll give a brief overview
of build v buy decisions

Source: Foresight Science & Technology
https://docs.google.com/leaf?id=0B5qCqLzm7aPjMGFlMTg2NWQtNjMxNy00ZjdkLTk5NDItZTlmZGY2MjA2NGYx&hl=en

The go-to-firm for technology commercialisation is Foresight S&T,
they've simply got more experience working in the US and their
methodology is to look at the technology-market matrix and break it
down (as above). For closely related technologies and immediate
markets you do in-house R&D and control use of IP through in-licensing
and acquisitions. Markets which may be adjacent would be worthwhile
targeting through partners that have complementary expertise.
Technology moves in strange ways, who could have forseen that a book
distributor would reinvent themselves as IaaS utility benchmark. Hence
it is useful to periodically review and monitor competition.

Given the analytics space that BuzzNumbers is working in, they are
going to have to innovate fast and furious so I don't blame Paul for
trying to get the best talent he can afford (although not sure about
split between small r&D). Just looking at an old survey I found
potential competitors (just overview no serious competitive ecosystems
analysis)  of

        BeliefNetworks
        TalentSpring
        Uptake
        Lymba Corporation
        Stottler Henke Associates
        Dcm Research Resources
        Intelligent Systems Technology
        Mayachitra
        Your Truman Show
        Semanticator
        Nervana
        nexTier Networks
        SemantiNet
        Leaf Bioscience s.r.l.

if something is profitable ... expect every man and their web-agent
scrambling to take a cut of the action. But then I'm reminded of the
old saying ... when in gold rush, sell picks and shovels.

Best of luck.
Lawrence
http://nz.linkedin.com/in/drllau

On Nov 15, 1:52 pm, Silvia Pfeiffer <[email protected]> wrote:
> On Mon, Nov 15, 2010 at 1:55 PM, Michael Guilfoyle <[email protected]> wrote:
> >> What kind of software are we talking about? I don't think outsourcing
> >> works for anything that's technically innovative.
>
> > Thats a misconception. There a lot of people doing seriously
> > innovative projects with outsourcer's. If you've got a tech startup,
> > its the way to go to keep your costs down on the product and spend on
> > the marketing.
>
> The problem is that all the ideas and knowledge are outsourced, too.
> I've seen startups that have lost all control over their own
> technology this way. Others whose ideas were stolen and replicated on
> other sites without a means to trace it. And yet others where the
> technology developed outsourced was of so poor quality that they had
> to spend massive amounts of money fixing it. I'd be really really
> careful about the situations in which to recommend outsourcing - in
> particular when it's offshoring.
>
> Silvia.

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