Hi All, Thought I'd share our new project and a bit of background on what happens when the wave hits. http://trunk.ly
Alex Dong and I formed BinaryPlex over a year ago and we've been iterating and launching ideas, working hard to find the one that "sticks". The latest is http://trunk.ly - never lose a link. Trunk.ly does one thing, and we think does it well - it listens to your social services (Twitter, Facebook and Delicious for the moment) and collects links together into your "trunk", then crawls them and builds a full text search index of not only the content with the link, but the page linked to as well. The observation that lead to this was simply that we saw Delicious was dying. Why? Well we hypothesized that it's simply because with the rise of social media, your more likely to want to share a link with friends through Twitter, Facebook, Digg etc. than simply store them for yourselves (of course, there is still a hard core Delicious user base - no disputes there, but it's not broadly used when you look at the Compete scores and its traffic decline). Why not collect all this links as you like them (going back to a core principle we've been working on all year which is analysing digital trails for anything interesting), saving you the effort of remembering them? With full-text search, you can just search for any content on the page and worry less about your descriptions and tags to find them again. We were in closed beta when the delicious rumours started so despite being completely unready, we threw the doors open. It was a strategy that worked - although we've spent the weekend rolling up EC2 instances to catch up with the indexing backlog, we're now under control and desperately implementing all the features we really needed for launch (although there's a lesson there - turns out we didn't need them to get it out there and people signing up, even though they are rapidly being requested as we thought they would be (kudos Mick Lubianskis for the focus lessons at BootUp Camp last year, and Bart & Brian for everything about leaping at opportunities and working under pressure)). We also caught the interest of RWW who interviewed us, that should go up in the next few days. It's just a start, but I think we've caught the first wave with people signing up at rates into the 100's an hour, sharing their support and generally liking what they see. It's well beyond family and friends now. Hop on and try it out if you like. Hopefully you'll be hearing a lot more about it in the next few weeks and months. Even more hopefully it's not people crying when we turn on the monetisation features we have planned but didn't have ready for launch! Cheers, Tim -- You received this message because you are subscribed to the Silicon Beach Australia mailing list. Guidelines on discussion: http://groups.google.com/group/silicon-beach-australia/msg/351e183e1303508d?hl=en%3Fhl%3Den No lurkers! It is expected that you introduce yourself. To post to this group, send email to silicon-beach-australia@googlegroups.com To unsubscribe from this group, send email to silicon-beach-australia+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/silicon-beach-australia?hl=en?hl=en
