Hi Darren!

I'm was co-organiser and facilitator for Startup Weekend Adelaide so may be 
able to give you a few pointers:

   - Like everyone has said, the main aim of the weekend is learning and 
   networking. Come with that in mind.
   - The weekend isn't about creating an awesome polished product. It's 
   about how much of a business you can build around your idea (customer 
   validation, market research) and team dynamics (how much your team got 
   done, which could include an MVP or prototype).
   - If you can show that people want your product/solution, then you're on 
   a good path. The winners of SWADEL found and signed up 50 potential 
   customers on the Saturday. As they say, 'get out of the building'.
   - Don't get bogged down in specifics. No one cares how good your logo 
   looks. Do things that validate your solution from a customers perspective. 
   Some of this may cost tiny amounts of money (FB/Google ad campaign), other 
   cost nothing (FB group/poll, getting people to signup).
   - If you're pitching, it's your job to lure the devs/designers/marketers 
   etc to your team. It's also their job to convince you to take them onto 
   your team.
   - When pitching, don't go into specifics. Pitch at a high level and 
   focus on the problem. E.g. Don't you hate it when X happens and it results 
   in Y. Well my solution is Z, which does this and that.

Hope that helps! :)

On Thursday, April 26, 2012 1:45:48 PM UTC+10, Darren J Handyside wrote:
>
> Hi Guys :)
>
> The Sydney Startup Weekend is happening this Friday, and it will be my 
> first time to an event like this.
>
> I am going in as a Non Technical person and my questions to the group is -
>  
> What am I going to expect?
>
> Will some investment of money need to be spent on the working Days?
>
> What attractions will lure a developer, designer, and marketer to ideas 
> presented on pitch night?
>
> Ok guys, the floor is yours.  
>
> Have a good day. 
>

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