Would it not be easier to distribute the vouchers instead of flyers and then check in with the merchants to see what % are redeemed?
Perhaps have a prize if customers write their details including email on the back of the vouchers. On Thursday, 21 June 2012 23:53:58 UTC+10, Tony Liu wrote: > > Hi SB Marketing expert, > > I'm running a startup which let people find drink specials around their > office. > > Want to hear your professional advice on *how to attract the first 1000 > end customers before launch?* > > *Current Status:* > We've collected few special drinks around a our test office area in > Sydney(5 mins walking distance). > Now I will try to collect 1000 customers' email . Then I can launch the > website to see whether customer will redeem the voucher and go to > merchant's place. > > *Test location:* > A small office area in Sydney (3000 office workers) > > *Target customer:* > Office workers within target testing location > > *Challenges:* > How to collect 1000 end customers' *email address* before we launch the > site? > > *Marketing methods I've tried:* > 1. Distribute flyers to office workers during lunch time in target > location (I've distributed it for one week, The conversion rate from > people see the flyer to sing up email is around 5-8%, but the conversion > rate from customer visit the landing page to sign up is 70%) > 2. Partner with one company to send an newsletter to their employees > > *Marketing methods we are planning to do:* > *A. Offline marketing:* > Drop flyer to accommodations mailbox around target office area. > Put flyer collection on merchant's place. > *B. Online marketing:* > LinkedIn Ad - target company. > *C. Activity marketing:* > Rent a place in target office area for promotion. > > Any good ways to attract the first 1000 end customers? > > -- > Regards > > Tony Liu - Make easy things into perfect > > > -- You received this message because you are subscribed to the Silicon Beach Australia mailing list. Vist http://siliconbeachaustralia.org for more Forum rules 1) No lurkers! It is expected that you introduce yourself. 2) No jobs postings. You can use http://siliconbeachaustralia.org/jobs To post to this group, send email to silicon-beach-australia@googlegroups.com To unsubscribe from this group, send email to silicon-beach-australia+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/silicon-beach-australia?hl=en?hl=en
