http://onstartups.com/tabid/3339/bid/87711/6-Tips-To-Rapidly-Raise-Funding-on-Angel-List.aspx

*#1 Use video to tell your story
**#2 Get commitments for endorsements early
**#3 Prepare your email responses in advance
**#4 Prepare an investor data sheet
**#5 Rate your investor contacts
*#6 Share the responsibility of raising capital

Whilst there are certainly strong opinions on each (videos don't do so well 
for engineering-oriented plays) I'm going to expound on #5. The talk is all 
about product-market fit but what about investor-startup vision fit? 
Obviously nobody likes being on the short-end of a build to flip startup 
(unless deliberately so) so how does one match up the capital with the 
smarts? Whilst not exhaustive, some points to consider
- investment  horizon ... are people talking months (social media) or 
decades (cleantech)
- risk appetite - (fad driven or carefully thought-out investment thesis)
- activity v passive  ... actually anyone who thinks they're going to be a 
passive investor in an early startup is probably thinking more like a 
consultant than an investor 

There are tricks one can adopt from the product world, one is the BANT 
score, Budget-Authority-Need-Timeframe. With the evolving rules on 
crowdinvesting (SEC expected to release US guidelines in early 2013) the 
rules limit the % of annual income that a professional investor can sink 
(or to put it bluntly ... should be prepared to lose). In Europe the rules 
are even tougher, to escape the Prospectus Directive, there's minimum 
threshold of 50k euro, now raise to 100k. So unless there's the pockets to 
survive the expected Raman noodle stage till MVP, it would only create 
stress for all. Authority is easier, but sometimes syndicates and 
decision/consensus forming can slow things down, especially for urgent cash 
calls (not likely if good planning). The need and timeframes can be 
negotiated. Keep in mind that some angels have a psychic reward element, 
they like helping out youngsters, or got a pet hobbyhorse or may want to 
reinforce another portfolio. Here only due dilligence and perhaps tapping 
into the SB network might save everyone time.

Funding is like fishing ... make sure you don't land the whales (wails) 
whilst hunting for the right porpoise (purpose).

Lawrence
http://www.linkedin.com/in/drllau 

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