Another Aussie success story on the way. Well done guys.

http://www.businesswire.com/news/home/20120905005307/en


AUSTIN, Texas--(BUSINESS WIRE)--Bigcommerce, the leading e-commerce platform 
for SMBs, today announced it has secured $20 million in Series B funding led by 
existing investors General Catalyst Partners and joined by new strategic 
investor, Mike Maples of FLOODGATE, bringing the company’s total venture 
capital funding to $35 million. Bigcommerce is the fastest-growing e-commerce 
platform in the world with over 1,000 percent growth in SaaS revenue since 
launching in 2009.

“E-commerce is already booming and we’re really focusing on how to help our 
clients sell more while leveraging affordable online channels that drive 
qualified traffic,” said Eddie Machaalani, co-founder of Bigcommerce. “Small 
and medium businesses shouldn’t need a degree in design and web development to 
run a successful online store. They want it to be easy and intuitive. We’re 
radically simplifying the e-commerce experience, enabling the small business 
not just to compete with larger competitors, but win.”

“We’re building a global commerce platform for millions of small and medium 
businesses looking to generate more revenue,” added Mitchell Harper, co-founder 
of Bigcommerce. “Whether you want to set up an online store, accept payments, 
launch a mobile commerce campaign or tie all of your systems together, you can 
do that with our platform.”

The Series B round will fund accelerated product development for Bigcommerce as 
well as significant expansion of the sales and marketing teams. Bigcommerce has 
already doubled their global employee base in 2012 and plans to increase 
headcount by 70 percent over the next two years.

“E-commerce is a $400 billion market growing at massive rates,” said Mike 
Maples, managing partner of FLOODGATE. “Bigcommerce has the team and the 
platform to take a leadership position in a big way and we are very excited to 
be involved at this stage.”

“Bigcommerce has surpassed ‘startup success story’ status in the immense, 
fast-growing e-commerce solutions market,” said Larry Bohn, managing director 
of General Catalyst. “Bigcommerce truly fulfills our vision of entrepreneurs 
helping entrepreneurs to build amazing, sustainable companies, and when you 
think about how far they’ve come just in the past year—approaching $1 billion 
in transactions—it’s really incredible to see.”

In addition to the VC funding news, Bigcommerce today revealed a significant 
brand overhaul in a move to ‘consumerize’ business software. The redesign 
includes a new Web site, app store and a fresh new look for the product with 
simpler design features. The brand overhaul also includes a new company logo 
and tagline, ‘Sell More’. This core message defines what Bigcommerce is all 
about—helping small- and medium-sized businesses sell more and take advantage 
of the boom in e-commerce.

"Ease of use is the most important feature in software,” said Machaalani. 
“We're significantly decreasing the barrier to entry for savvy entrepreneurs 
wanting to get into e-commerce.”

“Our redesign is centered around making it easier for online retailers to, 
quite simply, sell more,” added Harper.

The new brand launched today and can be viewed at www.bigcommerce.com.

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