> Congratulations on getting this far and best of luck for the future, I had 
> some questions which I thought I might ask 
> 
> 1. How do you compare this with tools and resources like PageSpeed, YSlow and 
> other best practices.
> https://developers.google.com/speed/pagespeed/ 
> http://developer.yahoo.com/yslow/
> http://developer.yahoo.com/performance/rules.html
> 
> Also a side note make sure your site testivate.com is really really fast.
> 
> Cheers
> Nikhil
> @Techies
> http://www.linkedin.com/in/nikhilsingh

On 01/11/2012, at 10:12 AM, Steven Noble <ste...@snoble.net> wrote:

> Hi all, /*cross-posted to Ruby Or Rails Oceania*/
> 
> For two months I have been working full-time on a startup called Testivate 
> (http://testivate.com), which is in the website benchmarking business.
> 
> Website benchmarking is typically an expensive, highly tailored consulting 
> process sold through lengthy face-to-face interactions, but I'm disrupting 
> the sector with an online product that you just click to buy.
> 
> The secret sauce is a mixture of crowdsourcing and clever management of the 
> underlying benchmarking criteria.
> 
> I've built what we have so far using Rails. I'm looking for a cofounder who 
> can lead on the technical side, but I hope we'd both be involved to an extent 
> in every part of the business.
> 
> The details:
> 
> PROGRESS SO FAR
> 
> Using a lean/customer development approach, I've conducted a first round of 
> customer interviews, changed many of my assumptions, and begun a second round 
> of customer interviews to test my new views.
> 
> Details here: 
> http://www.powerretail.com.au/insights/lean-start-up-theory-online-retail/
> 
> I've built a sales site using Heroku/Rails/HAML/SASS/Compass/Susy (see 
> http://testivate.com) but I haven't had time to start testing messages etc 
> yet via AdWords and Google Analytics as I plan to do.
> 
> I've built a basic Rails app to manage the benchmarking criteria more 
> efficiently. It passes all my Cucumber tests but to be honest, in terms of 
> the fail/pass/refactor BDD development cycle, I haven't done as much 
> refactoring as I should have along the way, so the code definitely needs a 
> tidy up.
> 
> I'm currently writing benchmarking criteria for our first product -- a Retail 
> Website Search Function benchmark -- and I'm using the basic Rails app to 
> manage and store these testing criteria as I create them.
> 
> NEXT STEPS
> 
> Apply for StartMate.
> 
> Start split-testing the messaging on the sales site.
> 
> Complete the second round of customer interviews.
> 
> Finishing writing the benchmarking criteria for the first product -- the 
> Retail Website Search Function benchmark.
> 
> OPPORTUNITIES TO GEEK OUT
> 
> So far the tools I have been using are: Rails, Cucumber, Heroku, SASS/HAML, 
> Compass, Susy.
> 
> There are so many opportunities to geek out as we push this further. Some 
> ideas:
> 
> # Use of the http://houdiniapp.com to distribute questions to testers (I'm in 
> discussion with the founder)
> # Use of whatever you like to build dynamic charts based on the answers (e.g. 
> Raphael.js or something else)
> # Use of Nokogiri to build reports in HTML format based on the answers
> # Use of print style sheets etc to turn these HTML reports into PDF format 
> reports
> # Use of http://pin.net.au for payments (I have a beta key)
> # Opportunity to work across the entire stack, addressing anything from 
> performance issues to analytics to user experience including the creation of 
> rich media
> 
> LOCATION
> 
> Anywhere really, thanks to Skype etc. But for face-to-face meetings:
> 
> I'm currently living in the lovely surfing and dairy farming town of 
> Gerringong, which is on the Illawarra train line, and about two hours drive 
> south of Sydney.
> 
> We have a spare single bed in the home office that I'm using to build the 
> startup.
> 
> I try to get to Sydney as much as I can.
> 
> At the end of 2014 I'll be moving to Wollongong, which is about half way 
> between Gerringong and Sydney, and which has a fast-growing startup scene 
> including a Fishburners-style space called StartPad.
> 
> Wollongong to Sydney CBD is 90 minutes on the train. Wollongong to southern 
> Sydney is obviously a shorter journey.
> 
> WORKING ARRANGEMENTS
> 
> I'm a full-time self-funded founder with 18+ years of digital business 
> experience spanning media, marketing, research, consulting and startups.
> 
> In particular, I understand the website benchmarking process and why it is 
> ripe for disruption.
> 
> More about me: http://www.linkedin.com/in/stevennoble
> 
> I'd consider working with full-time or part-time cofounders. The main thing 
> would be that we felt we could commit to the project and each other.
> 
> How does this sound?
> 
> Feel free to forward this to anyone who may be interested.
> 
> Thanks all,
> 
> Steven.
> 
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