Hi Michael,

A lot depends on exactly what you are trying to do - but as some generic
feedback, i'd recommend watching Seth Godin's talk on The Tribes We Lead (
http://www.ted.com/talks/seth_godin_on_the_tribes_we_lead.html ) - it
speaks very insightfully about building a culture where people have a
"cause" to believe in and fight for. This reduces/eliminates(?) your "mass
marketing" needs. It genuinely only works if you are building a "cause"
though (doesn't have to be non-profit, can be very much for profit, but
needs to be a cause people are willing to believe in, fight for and
contribute to).

The other way that comes to mind is partnerships - try to partner with
people who already communicate with / transact with your desired client
base.

simran.





On Sat, Jul 13, 2013 at 3:13 PM, Michael Ridland <rid...@gmail.com> wrote:

> Hi All
>
> I'm about to launch a bootstrapped start-up and need to do marketing
> without any money. I have someone that's happy to work for equity, loves
> the app, is in the target demographic and industry. I'm just not sure what
> the best way to have her approach this is. I have some idea's but would
> love to get some more.
>
> What are some creative ways to launch an app without any money?
>
> Our app is a fashion app targeted towards Women 16 - 30.
>
> Thanks
>
> Michael
>
>
>
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