Hi all, Have any of you had to prepare a short but convincing sales forecast when you are still largely pre-revenue?
How did you go about it? I can estimate my total addressable market -- the research market, which Esomar says is worth $32.1 billion. But of course I'm initially targeting a small segment of that particular market, and because I'm taking a (hopefully) disruptive approach, the segment that I am targetting is not currently sized (or even recognised) by organisations like Esomar. For this reason, I think a top-down forecast will be too hard, and a bottom-up sales forecast makes the most sense. To that end, I can estimate my production costs per unit, marketing costs per unit, revenue per unit and overheads if it helps. I understand that this will inevitably be a best guess. I guess the guess just has to be justifiable and provided in good faith. What's worked for you? Thanks in advance, Steven. -- -- You received this message because you are subscribed to the Silicon Beach Australia mailing list. Vist http://siliconbeachaustralia.org for more Forum rules 1) No lurkers! It is expected that you introduce yourself. 2) No jobs postings. You can use http://siliconbeachaustralia.org/jobs To post to this group, send email to silicon-beach-australia@googlegroups.com To unsubscribe from this group, send email to silicon-beach-australia+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/silicon-beach-australia?hl=en?hl=en --- You received this message because you are subscribed to the Google Groups "Silicon Beach Australia" group. To unsubscribe from this group and stop receiving emails from it, send an email to silicon-beach-australia+unsubscr...@googlegroups.com. For more options, visit https://groups.google.com/groups/opt_out.
