I wonder how many first time founders never proceed on to another venture 
again? Is there a reason the stats are only available for 1st and 2nd time 
success rates :-) I also wonder if there's a correlation between 2nd time 
success/ failure rates and the uptake of the Lean movement? Do the numbers 
indicate a natural ceiling to success (i.e wizard, you shall not pass 30%!) 
or does that reflect on poor learning from the founders? 

I must admit I'm verging on the tired side in hearing about failure, the 
role it plays in startups and how we've come to glorify it as if that's 
what we're *really* aiming for when starting a business... it's not the 
failure that needs to be celebrated, it's the learning along the way. The 
one thing I am doing remarkably different in my third startup now is 
letting go of the expectations of and attachment to *outcome,* and 
focussing much heavier in excelling at the *process*. As a result, there is 
no more failure (as an outcome), nor a fear of it.

Two reasons for this new approach is that I realised the following to be 
true:
1. If a successful startup is a succession of assumptions, tests and then 
learnings that were acknowledged, acted on, iterated on and tested again, 
then investing in the process is the only control you have in terms of 
success or failure. 
2. Your product failing does not equate to you failing as a person.

One of the merits of failing (and especially if you fail on somebody else's 
money and/or time) is that you have to be accountable and cop up a reason 
why you failed. You can't just silently slip out the back. Mine were ego, 
fear and a stubborn determination to not validate the idea with customers 
before building, raising and launching. In hindsight I suppose that was 
partly due to fear of being confronted by the reality that my baby was 
flawed, but I'll chalk that up to first time inexperience. All the other 
factors like conversion rates, budget etc are secondary. If you can't apply 
Lean Methodology to yourself the same as you would with a startup and learn 
about yourself and your own flaws on the first go, then I suspect nothing 
you do on the second go will be much different. 

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