Hi All,

By way of introduction, I’m Shaun Thambyah, I’ve been most things tech 
through my career. Mostly in corporate Australia, I spent a few years 
running the online operations for some big brand name insurers. While 
there, it became pretty apparent that something was missing in our 
monitoring capability. Nothing could tell us if our sites just looked 
right, so the idea for obvious.io <http://www.obvious.io> was born.

We’ve spent a lot of time building a product. Everyone told us this was 
wrong, but we didn’t listen. I guess we're doing it wrong in lean startup 
terms. The truth is, we had to prove the technology behind the scenes would 
work, because sometimes having a crazy idea doesn’t mean you can make it 
work, and making something work doesn’t mean people will pay you for it.

So here we are, that crazy idea *does* work, we’ve sorted that out. But can 
it go from being a ’neat idea’ to a product? 

We built Obvious.io as visual monitoring tool for websites, imagine if 
something like Pingdom could actually “see" your page, just as your users 
see it and alert you the moment something doesn’t look right. Obvious.io 
takes regular snapshots of your page and compares them with a baseline, we 
use some nifty computer vision techniques to identify what parts of your 
page have changed, you can choose ignore the dynamic bits so you won’t get 
woken at 3am because someone published a blog post or a news item changed. 

We believe monitoring your user experience to make sure your customers can 
use, transact and navigate your website is simplest and highest value way 
of maintaining your brand’s reputation and ensuring downtime does’t cost 
you valuable conversions.

http://www.obvious.io

Hopefully we're not doing it completely wrong. We’d love your feedback.

-Shaun

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