I have no attachment or antagonism towards the Ice Bucket Challenge campaign, but what the viral-ness of the campaign has caused is increased scrutiny, and consequently some interesting revelations. This link below talks of one FB user's research that for every $100 contributed to the cause, only $7 goes to research.
http://www.dnaindia.com/world/report-facebook-user-claims-that-only-7-of-als-challenge-donations-go-towards-research-2013571 Somehow, this fact (??) brings to the fore of my mind the skeptical part of me who is deeply suspicious of large charitable organizations that have mega marketing budgets and humongous 'administrative costs'.
