True enough that consumers are conditioned to respond to the term
"organic", but most of them know of the dilution of the standards by
now. I don't think they will have any trouble adjusting to new
terminology in response to the USDA's poor stewardship of organic
standards. Most of the consumers of organic are a motivated intelligent
lot. 

Supply it and they will buy it.

Garnet

On Sun, 2004-05-23 at 23:22, Christine Carleton wrote:
> MAY 23, 2004. Not only is the government eroding its own definitions
> of "organic," it is setting up a more difficult road for genuine
> organic farmers. 
> 
> On the first point, for example, we have the USDA announcement that
> food crops sprayed with pesticides can be labeled organic if all
> parties concerned DO NOT KNOW the ingredients. 
> 
> Well, of course, the government has also permitted pesticide
> manufacturers to HIDE INGREDIENTS as "proprietary corporate
> information." 
> 
> Clip.....
> 
> Organic growers should band together in many more regional groups and
> present their own standards and promises to the consumer---without
> using the word organic. 
> 
> That may sound like suicide---because millions and millions of dollars
> have been spent driving home the meaning of the word organic for
> decades---but when the government controls the definition of word,
> we're all in trouble, and there is no use denying it. 
> 
> JON RAPPOPORT www.nomorefakenews.com 
> 
> 


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