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From: aashutosh rathod <[EMAIL PROTECTED]>
Date: 1 Dec 2008 21:51
Subject: How not to deliver a speech after a terror attack
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*An article by Aashutosh Rathod.*
*Deputy Registrar - University of Mumbai.
*

  *How not to deliver a speech after a terror attack *



On the evening of November 27, 2008, when India had been numbed by 24x7 live
coverage of the terrorist attack on Mumbai, the Prime Minister of India
delivered a speech on television. This 'address to the nation' lasted seven
minutes and was delivered entirely in the English language. The television
frame had the Prime Minister in mid close up, reading from a prepared text.
He seldom met the eyes of the viewer; his voice, without any modulation, was
devoid of feeling throughout the seven minutes.

The Prime Minister began by describing the event right in the first sentence
as a 'dastardly terror attack'. Later in the same paragraph it was called
'acts of senseless violence'. What was the goal of this speech - to
reassure, console, inform, educate or what? By defining the acts the way
they were in this opening statement of the speech which of these goals did
the Prime Minister meet?

The second paragraph described the event as 'well-planned and
well-orchestrated attacks'.

This paragraph categorically stated that the events 'were intended to create
a sense of panic by choosing high profile targets and indiscriminately
killing foreigners'. In terms of images this second paragraph clearly
contradicted the first. This second paragraph clearly assigned purpose to
the perpetrators, underlined their intention and their method to achieve
their purpose. While the first paragraph dismissed the attackers as mindless
cowards the second assigned them intelligence and managerial skills.

The third paragraph began by 'saluting the courage and patriotism' of police
officers and then called the perpetrators 'terrorists'. This was followed by
an assurance. The assurance was that 'we' would 'attend' in an urgent and
serious manner to 'police reform' so that 'law and order authorities' could
work 'unitedly, effectively and in a determined manner' to tackle such
threats to national integrity. Why is the collective 'we' being used if the
Prime Minister is addressing the nation? Surely it is presumed that his
cabinet and all Members of the Indian Parliament are with him? Or aren't
they? The English 'We' is not the equivalent of the Hindi 'Hum' especially
when the address is on television in a tight mid close up frame where
nothing but the person speaking is visible. To be able to pull through an
address like 'We', presuming of course that it had the same purpose as in
the Hindi language - that of demonstrating the collective power from where
the authority for addressing the masses in this manner comes - would require
the ability to hit the extremely personal emotional chord that a reassuring
parent, king or in short a 'leader' would have for followers. However, given
the Prime Minister's demeanor, that of an academic and an intellectual, the
'we' went unnoticed and unheard. An 'I' would have served the purpose better
perhaps. The purposeless 'we' was further stripped of any ability to
reassure or comfort when the Prime Minister used the words 'attend to'.
Throughout the speech there is an extremely archaic use of the English
language that today's middle aged and young Indian citizens would have read
only in the English language literature of the 19th or early 20th century.
Whoever has heard of 'countenance a situation' in this day and age? Is the
Prime Minister addressing Indians on August 15, 1947, standing next to
Pandit Jawaharlal Nehru or numbed and wearied Indians watching their
commercial capital being blasted and shot at by terrorists in November 2008?


Out of nowhere, after this, the Prime Minister spoke of police reform. The
only foregrounding provided for this was the salutation to the courage and
patriotism of police officers who died in the attack. Delivered without any
voice modulation the entire speech was a string of statements without any
feeling. What connection was the Prime Minister trying to point at between
the salutation and the assurance for police reform? Were the police officers
killed because of lack of reform? That is very serious. Or isn't it?

The fourth paragraph begins with the senseless and purposeless 'we'. This
entire paragraph reiterates in different words images of the terrorists
created in the first two paragraphs. Here, for the first time in the speech,
is said that 'it is evident' that the perpetrators of the attack were 'based
outside the country'. This could have provided for a foregrounding of
issues, ideas and challenges in dealing with the situation although as
before it was not delivered with the necessary voice modulation. The next
paragraph spoke of 'strongest possible measures' to ensure that such
'terrorist acts' were not repeated. This strengthened the foregrounding for
a strong message of condemnation of the terrorist attack on India and its
people. However, the Prime Minister appeared to lose his nerve here. Just as
the tempo was picking up the vague 'we', with only the Prime Minister's face
to it, resurfaced to speak of determination to take 'whatever measures are
necessary' to ensure safety and security of citizens. The foregrounding
simply evaporated.

The sixth paragraph said that 'instruments' like the 'National Security Act'
would be employed to deal with such situations and that existing laws would
be tightened to ensure there were no 'loop-holes' available to terrorists to
escape the clutches of the law. It ended by noting that it was 'essential'
to set up a federal investigation agency to go into 'terrorist' crimes and
ensure that the guilty were 'brought to book'. This entire paragraph was
self-condemnation. To begin with how many Indians would understand any of
this? Where Indians do not know their fundamental rights, duties and
obligations enshrined in the Indian Constitution, what is the chance that
the same Indians, listening to the Prime Minister's staid, emotion-less
voice after being drowned in images of mayhem and bloodshed for over 24
hours would be able to comprehend the use of words like 'instruments'
referring to the little-known National Security Act? Short of saying 'we
Indians are responsible for this situation' these statements by the Prime
Minister negated all the foregrounding of the previous paragraph making both
meaningless.

The seventh paragraph, the longest in the speech, began with the useless
'we' once more. Once again it provided a foregrounding as the Prime Minister
spoke of taking up 'strongly' with neighbours that the use of their
territory for launching attacks on India would not be tolerated and that
there would be a 'cost' if 'suitable measures' were not taken by them.
'Costs'? What costs? This is jargon. Who is the Prime Minister speaking to?
Citizens of India or the CII, FICCI, IMC crowd? The foregrounding in the
opening sentence is again deconstructed while discussing the measures to
deal with the situation as the Prime Minister speaks of taking a 'number of
measures' to 'strengthen the hands of' the police and intelligence
organisations. The measures would include a) curbing the flow of funds to
'suspect organisations', b) restricting entry of 'suspects' into the
country, c) going after individuals and organisations to 'make sure' that
every perpetrator, organiser and supporter of terror, 'whatever his
affiliation or religion may be' pays a 'heavy price' for these 'cowardly and
horrific acts'. If these are the solutions to the problem why blame the
neighbours? What was the need to point at 'affiliation or religion' of the
perpetrators? This was clearly political, referring to the emerging
'Hindu-terrorists'. Was this the right time for scoring brownie points?

The two concluding paragraphs appealed to the people to 'maintain peace and
harmony' so that the enemies of the country did not succeed in their
'nefarious designs'. The Prime Minister said that the authorities were on
alert and would deal 'sternly' with any attempts to disturb public order.
Sternly? How else did the Prime Minister propose to deal with terrorists who
had taken over key landmarks defining the commercial capital of India? The
impact of the 'sternly', after what had already been said and the manner of
the delivery, was lost regardless of what the thesaurus says about its
various connotations.

The Prime Minister closed his address expressing confidence that the people
of India would 'rise unitedly' to face this 'grave challenge' to the
nation's security and integrity.

The speech of the Prime Minister on television, coupled with the demeanor of
the Union Minister of Home, Mr Shivraj Patil, the casual manner in which the
Chief Minister of Maharashtra, Mr Vilasrao Deshmukh took a film producer
while officially visiting the Taj immediately after the encounter with
terrorists was over and his justification of the same on television and
finally the comparison with other terrorist attacks made by the Minister of
Home for the State of Maharashtra while justifying why he had not offered
his resignation on moral grounds before television demonstrates clearly that
India's political leadership is clueless about the power of the electronic
media to create and transmit images and messages. The Prime Minister's
speech was at best a ritual performed by a man not cut out for the
requirements of the performance. The response of all the politicians during
the entire anti-terrorist operation since November 26 underlined a lack of
understanding of media. On the other hand, the terrorists clearly knew what
they were doing and used the media to their benefit in full measure.

Visiting hospitals during tragedies is a favourite with Indian politicians
and was a case in point. The politicians appeared not to realise that this
was no 'natural calamity' but one for which they were responsible for
terrorism cannot happen without the collapse of the State in more than one
ways. The media coverage of the politicians' response to the three day anti
terrorist operation underlined clearly that once again, as with the British
colonial rulers, the interests of the rulers of India are not in line with
the interests of the ruled in India. The speech of the Prime Minister of
India, televised for seven minutes in the English language to an audience of
beleaguered and beaten Indians will perhaps go down in India's media history
as the best example of how a speech should 'not' be delivered during a
national catastrophe.



Regards,

*Aashutosh Rathod.
*Cell - 9860019555.


-- 
With Warm Regards,

CA. Vikas Garud
M.Com.,LL.B.(G),Grad.C.W.A.,F.C.A.
Chartered Accountant
Tel -0253-2316384/2579084 Fax 2316412 : Mob. 9823118834
Director - Servunity Business Solutions P.Ltd.


HAVE A NICE DAY!!!!!!!!!

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