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China cleans up TV ads during mealtime
BEIJING -- China's television stations may no longer show commercials for
feminine hygiene products, hemorrhoid ointments and other such items during
mealtimes. The restrictions are part of a new regime of controls announced by
the state broadcasting authority, according to the official Xinhua news agency.
Thomas Mok, of the advertising agency McKann Erikson, conceded some ads shown
in China were "very disgusting." "You can imagine that over the
meal hour, these graphics can be quite disturbing," he told the BBC.
"Television and radio broadcasters' advertisements should respect the
customs of the masses ... and are not allowed to air commercials likely to
disgust audiences," the Beijing Times said. In July, Vietnam's cultural
police banned ads for condoms and toilet paper from being shown at mealtimes.
Charles Mims
http://www.the-sandbox.org
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