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TV
Viewers Ignoring Friends, ER, CSI Nielsen
Media research has some bad news for the big networks. Viewership
for the opening week of: · NBC's "Friends" -
down by 28 percent from last year's season opener. · CBS' "CSI: Miami" -
down 25 percent. · "Frasier" - down 31
percent. · "NYPD Blue" - down
22 percent. · "ER" - down 13
percent. · "CSI: Crime Scene
Investigation" - dropped off by 12 percent. Nielsen
also reports that overall viewership for ABC, CBS, NBC and Fox was down 3
percent from opening week last year, down 7 percent among the coveted
18-to-49-year-old range. Where
are the viewers? "These
shows are aging," Marc Berman, an analyst for Media Week Online, told CNN.
"People are getting tired of them. And they're not finding new shows that
are intriguing them." Steve
Sternberg, a television analyst for the ad firm Magna Global told CNN that
competition from cable networks is "finally starting to have an impact
where it hadn't over the past few years." Over
just the past two years, the number of channels available in an average home
has jumped by more than two dozen to more than 100, he said. Not
every show is doing poorly, however. NBC's
"The West Wing" had a bigger audience for its opening week than it
did for any of its episodes last season. That Emmy Award seems to have done
wonders for the show, which lost its creator Aaron Sorkin and began to slide in
the ratings last year. |
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