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Fri Oct 17, 6:58 AM ET |
LONDON (Reuters) - Drink-drive campaigns have been so successful at getting people out of their cars that there has been a record rise in deaths of drunk pedestrians.
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The number of pedestrians over the drink-drive limit who were killed in road accidents has leapt by 50 percent since 1989, according to a study carried out by the Transport Research Laboratory.
Young men and women, aged 16 to 34, drink one third more than 10 years ago, with 70 percent of deaths in this group drink related.
The number of women under 30 killed on the roads after drinking heavily has doubled in the past 10 years -- a fact attributed to more women under 30 drinking than ever before.
A separate survey on Friday found women, older people and affluent mid-life singles are drinking more.
"Investment in female and older consumers will create new drinking occasions and new opportunities", said Andrew Russell a consumer analyst at Datamonitor, which carried out the survey.
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