Not to take anything away from the awesome fun that I have had flying
MOM in the midwest, the MOM itself may not be the only reason that
interest has improved.

One of the classic studies in industrial management is an experiment
with factory workers where lighting was slowly improved and an increase
in production was observed.  To validate the experiment, the testers
slowly reduced the lighting.  To their great surprise, productivity
continued to improve.  This and subsequent experiments bore out the
fact that one of the factors to improving worker productivity (in
addition or even in spite of working conditions) was an understanding
by the workers that people were paying attention to them -- that they
were not being taken for granted.

In addition to seeking the ultimate contest format, it is worth
considering the value of finding other ways to help convince
participants (and potential participants) that it makes a difference to
us whether or not they join in.  It is possible that at least part of
the value that moving to MOM has resulted from a sense by participants
that their enjoyment makes a difference.  It is very easy (even in a
MOM environment) to create a sense that "we" have figured it out --
nothing new is needed.

Don


-- 
dharban
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