Quick answer: Do it all online! In a general sense electric flight is a "techie" activity and MOST of your consumers will be online. Hobby shops rarely carry "the good stuff" and usually fall short in terms on information. I would spend money on good web site dev., good product photos (I am a photographer, hehe), and ad banners on the groups. Beyond that I would assemble press kits with samples and get those off to all known mags/reviewers. Print ads are tricky: They are expensive, short lived, and have no "follow through" options allowing the consumer to research. On the other hand a mag travels well and is easily viewed, cannot be "click passed". Another option would be to create a simple direct mail (postcard) campaign directed at hobby store buyers. OK, that'll be $.2 good luck!
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