I maintain that this will be much easier once we've gotten more familiar
with new tools for social promotion. Watch this space.

Joe

On 18 August 2015 at 10:59, Pine W <[email protected]> wrote:

> Aha, that second issue had not ocurred to me. I would think that FB would
> aggregate the shares and likes from the identical content posts that are
> directed to different audiences, but maybe they have a reason for not doing
> that. In any case, I think that Wikipedia's goals for its social media
> generally are to drive readership and fundraising (right?), so the lack of
> aggregation of likes and shares shouldn't concern us very much (or should
> it?)
>
> Pine
> On Aug 18, 2015 2:52 AM, "Samir Elsharbaty" <[email protected]>
> wrote:
>
>> Thanks for the helpful reply and the chart you made, Tilman!
>>
>>
>>> On Tue, Aug 18, 2015 at 10:01 AM, Pine W <[email protected]> wrote:
>>
>> Is it possible to target the same message to different geographies and
>>> demographics at different times of day? I think that FB allows this for
>>> paid ads; not sure about posts that are "organic only" (for lack of a
>>> better term)
>>
>> Yes, Pine, it's possible but you will need to make the post seen for a
>> specific group only and that way your engagement will be divided on
>> different timezones. For example a post will be posted like 5 times, in
>> each one you'll need to specify what countries to show to. This has two
>> issues, the first is more work and the second is having divided engagement.
>> i.e. the post will seem to be liked by 20 people while it should be 100
>> from all the posts together.
>>
>>
>> --
>> Samir Elsharbaty,
>> Wikipedia Education Program
>> Wikimedia Foundation
>> +2.011.200.696.77
>> education.wikimedia.org
>>
>> On Tue, Aug 18, 2015 at 10:01 AM, Pine W <[email protected]> wrote:
>>
>>> Is it possible to target the same message to different geographies and
>>> demographics at different times of day? I think that FB allows this for
>>> paid ads; not sure about posts that are "organic only" (for lack of a
>>> better term)
>>>
>>> Pine
>>>
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>>
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-- 
*Joe Sutherland*
Communications Intern [remote]
m: +44 (0) 7722 916 433 | t: @jrbsu <http://twitter.com/jrbsu> | w:
JSutherland <https://meta.wikimedia.org/wiki/User:JSutherland_(WMF)>
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